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Sr. Marketing Strategist

3 months ago

Doral, United States Lennar Full time

It's fun to work in a company where people truly BELIEVE in what they are doing We're committed to bringing passion and customer focus to the business. We are Lennar Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. Lennar has been recognized as a Fortune 500® company and consistently ranked among the top homebuilders in the United States. Join a Company that Empowers you to Build your Future The Sr Digital Marketing Strategist is responsible for helping Lennar Divisions execute a best in-class digital marketing program. Your role is to partner with Lennar’s homebuilding divisions to plan and execute a Digital Marketing strategy designed to engage with high quality leads. You will be collaborating on an overall plan, recommend strategy, provide budget guidance, oversee execution, and serve as liaison between the Division and digital team. You are a close, trusted partner for the Division’s digital marketing efforts. The Sr Digital Marketing Strategist needs to be a proactive, strategic marketer, with expert familiarity with Digital Marketing channels and tactics, who is highly organized and articulate, well-versed with Lennar operations and the homebuilding industry. Your Responsibilities on the Team Strategy Development: Work closely with marketing and sales teams to craft comprehensive digital marketing programs. Utilize channels such as SEM, SEO, Paid Social, Programmatic Display, OTT, and email marketing to drive sales and enhance market presence. Execution Oversight: Oversee execution of marketing campaigns, coordinating with specialist teams to refine media placement/optimization, creative content, channel strategies, and channel mixes based on performance. Strategic Insights: Analyze customer interactions and market trends to identify opportunities for product and digital experience enhancements. Budget Management: Develop and control the digital marketing budget, ensuring cost-effective campaign execution. Regularly conduct strategy reviews to optimize spending and performance. Stakeholder Collaboration: Maintain strong, productive relationships with internal stakeholders and external partners. Facilitate strategy sessions to align divisional goals with corporate marketing strategies. Requirements Experience: At least 7 years in digital marketing, including in business/client facing roles. Hands on campaign execution experience is a plus. Preference for agency background. Skills: In-depth knowledge of digital marketing channels such as SEM, SEO, Paid Social media, OTT, and programmatic display. Deep understanding of optimization and measurement of direct-response advertising. Overall proficiency in marketing analytics and campaign analysis and management. Leadership: Strong leadership skills, capable of strategic thinking and problem-solving within a fast changing market and dynamic environment. Communication: Exceptional communication abilities, adept at delivering presentations to senior management and collaborating effectively with diverse teams. Adaptability: Highly organized, able to thrive in a fast-paced, agile work environment. Life at Lennar At Lennar, Everything’s Included in our homes, and Everyone’s Included on our team. Our Everyone’s Included vision is to unleash the power of diversity within our workforce to drive innovation and sustainable growth. At Lennar, we are committed to fostering a supportive and enriching environment for our Associates, offering a comprehensive array of benefits designed to enhance their well-being and professional growth. Our Associates have access to robust health insurance plans, including Medical, Dental, and Vision coverage, ensuring their health needs are well taken care of. Our 401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%, helps secure their financial future, while Paid Parental Leave and an Associate Assistance Plan provide essential support during life's critical moments. To further support our Associates, we provide an Education Assistance Program and up to $30,000 in Adoption Assistance, underscoring our commitment to their diverse needs and aspirations. From the moment of hire, they can enjoy up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies. Additionally, we offer a New Hire Referral Bonus Program, significant Home Purchase Discounts, and unique opportunities such as the Everyone’s Included Day. At Lennar, we believe in investing in our Associates, empowering them to thrive both personally and professionally. Lennar Associates will have access to these benefits as outlined by Lennar’s policies and applicable plan terms. Visit Lennartotalrewards.com to view our suite of benefits. Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. %{{advertiserId}}% %%{{category}}%%