Senior Brand Manager
2 weeks ago
Location: San Francisco, California
Type: Direct Hire
Job #654
Senior Brand Manager
LOCATIONS:
New York, NY | Washington, D.C. | Palo Alto, CA | Los Angeles, CA | Seattle, WA
THE ORGANIZATION:
Top-Tier US-Based Law Firm
COMPENSATION AND BENEFITS:
Competitive base salary based on years of experience with competitive bonus structure, competitive paid time off, 401K with above market match, Medical Dental & Vision Coverage, Life and AD&D Insurance, Retirement Plans, Flexible Spending Account, Transit Program and more
SUMMARY:
The Senior Brand Manager will report to the firm’s Director of Communications and act as a key contributor to the firm’s brand marketing. The ideal candidate will bring years of experience managing creative teams, sourcing freelancers, and creating attractive and cohesive marketing materials.
KEY RESPONSIBILITIES:
Implement long-term marketing and brand strategy to grow various digital channels including the website, email, social media, and SEO
Evolve the brand’s visibility and engagement through innovative digital and visual marketing
Work alongside the marketing team to understand sales and marketing goals and develop plans to reach the business strategic objectives
Execute an ambitious test-and-learn marketing strategy across digital channels
Report on key marketing analytics to guide insights and recommendations for expanding the brands reach
Analyze industry trends and industry best practices; manage the marketing team’s budget
Engage with key external stakeholders for research, conference or thought leadership engagement
REQUIREMENTS:
Bachelors is required (Marketing, Business Communications, or Strategic Design)
10+ years of digital marketing (SEO/SEM, digital advertising, email/social media marketing, content design & implementation, and reporting analytics
Experience managing a marketing team in a professional services environment
Proficiency with Microsoft office, CRM, and marketing automation systems (Drupal or Pardot)
Advanced proficiency with Adobe Creative Suite, HTML, and PowerPoint
Strong research, reporting and data analysis skills
High comfortability with executing digital marketing campaigns and analytics in unison with overall marketing strategy
Strong communication and project management skills
Experience managing and sourcing project freelancers
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