Senior Brand Manager

2 weeks ago


San Francisco, United States Tripoint Search Full time

Location: San Francisco, California Type: Direct Hire Job #654 Senior Brand Manager

LOCATIONS:

New York, NY | Washington, D.C. | Palo Alto, CA | Los Angeles, CA | Seattle, WA

THE ORGANIZATION:

Top-Tier US-Based Law Firm

COMPENSATION AND BENEFITS:

Competitive base salary based on years of experience with competitive bonus structure, competitive paid time off, 401K with above market match, Medical Dental & Vision Coverage, Life and AD&D Insurance, Retirement Plans, Flexible Spending Account, Transit Program and more

SUMMARY:

The Senior Brand Manager will report to the firm’s Director of Communications and act as a key contributor to the firm’s brand marketing. The ideal candidate will bring years of experience managing creative teams, sourcing freelancers, and creating attractive and cohesive marketing materials.

KEY RESPONSIBILITIES:

Implement long-term marketing and brand strategy to grow various digital channels including the website, email, social media, and SEO

Evolve the brand’s visibility and engagement through innovative digital and visual marketing

Work alongside the marketing team to understand sales and marketing goals and develop plans to reach the business strategic objectives

Execute an ambitious test-and-learn marketing strategy across digital channels

Report on key marketing analytics to guide insights and recommendations for expanding the brands reach

Analyze industry trends and industry best practices; manage the marketing team’s budget

Engage with key external stakeholders for research, conference or thought leadership engagement

REQUIREMENTS:

Bachelors is required (Marketing, Business Communications, or Strategic Design) 10+ years of digital marketing (SEO/SEM, digital advertising, email/social media marketing, content design & implementation, and reporting analytics Experience managing a marketing team in a professional services environment Proficiency with Microsoft office, CRM, and marketing automation systems (Drupal or Pardot) Advanced proficiency with Adobe Creative Suite, HTML, and PowerPoint Strong research, reporting and data analysis skills High comfortability with executing digital marketing campaigns and analytics in unison with overall marketing strategy Strong communication and project management skills Experience managing and sourcing project freelancers

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