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Director of Strategic Marketing and Communication
2 months ago
Mayfield Senior School of the Holy Child Jesus, a 9-12 independent Catholic girls school in Pasadena, California, seeks a mission-driven, creative and strategic thinker to develop and manage a broad range of marketing and communications activities related to the strategic direction and positioning of the school as well as ongoing operations that ensure cohesive and consistent messaging.
Reporting directly to the Head of School and serving as an integral member of the School Leadership Team, the Director of Strategic Marketing and Communications should be knowledgeable about best practices and trends in data-driven marketing, brand management and public relations.
The ideal candidate must be skilled at developing creative and compelling messaging and possess the ability to engage effectively with all members of the Mayfield Senior School community. Mayfield Senior School seeks a candidate who will contribute to a culture that inspires staff and colleagues with a sense of purpose, innovation, energy, productivity, accountability, collaboration and professional growth.
Immersed in all aspects of school life, the Director of Strategic Marketing and Communications will be engaged in all activities including academics, admissions, advancement, athletics and arts to better understand and articulate appropriate messages.
Responsibilities include but are not limited to:
-Design, create, and implement a comprehensive marketing and communications strategy that incorporates all Mayfield audiences and stakeholders.
-Create and direct a comprehensive marketing campaign that increases the schools visibility and competitive positioning, and enhances the publics perception of the school.
-Translate school strategy into a marketing plan with tactics to advance the schools mission, drive enrollment and fundraising, and build community.
-Lead all marketing efforts and manage and elevate the school's brand through strategic planning, market insight, trend analysis, data-driven strategies and feedback from constituencies.
-Oversee the planning, content and production of all marketing and collateral materials,
publications, invitations and advertisements to ensure alignment of the schools core messages and brand image across all channels.
-Develop and execute a communications plan with messaging that reflects the schools mission and core values.
-Monitor industry trends in communications and marketing, particularly with an eye on digital tactics as well as the independent school market, and make recommendations for action.
-Build and cultivate relationships with faculty, students and staff and encourage all parties to
-Manage relationships with third-party advertising, marketing and public relations agencies, consultants and designers.
-Shape and maintain the strategic and creative direction of the schools website and lead a rebranding initiative.
-Provide quality control for all communications while ensuring that graphic and editorial
standards for brand, identity and logo are maintained.
-Cultivate and maintain positive ongoing relationships between Mayfield Senior School and the media as well as other key community organizations.
-Write and edit key communications from the Head of School, Board Chair, and other key
personnel.
-Collaborate with the Head of School to manage crisis communications as needed.
-Direct and manage members of the Marketing and Communications staff and facilitate the work of the Board of Trustees Communications and Marketing Committee.
-Work closely with the Head of School and school leaders to enhance the schools appeal to a widening range of prospective, families, faculty, staff, alumnae, parents and friends.
-All other duties as assigned by the Head of School.
An appreciation and passion for the mission of Mayfield Senior School along with a commitment to Catholic education, Holy Child values, global awareness and social responsibility.
-Seven years' minimum experience in a progressively responsible professional marketing/communications role, preferably in an educational or non-profit setting.
-Bachelor's degree in Marketing, Journalism, Advertising, Communications or related field.
-Proven expertise in project management, marketing strategy and analytics, brand development, and marketing communications leadership, development and execution.
-Exceptional writing, editing and oral communication skills and proficiency in communicating and engaging effectively with a wide range of constituencies.
-Demonstrated ability to contribute both at a strategic and operational level.
-Ability to manage complex projects in a fast-paced organization with multiple stakeholders.
-Self-confidence, humility, integrity, warmth and a flexible personal style combined with a sense of humor that will earn the respect and attention of the School and community.
