Director of Marketing and Communications

2 months ago

Los Angeles, United States Los Angeles Education Partnership Full time
Job DescriptionJob DescriptionDescription:

POSITION SUMMARY

The Director of Marketing & Communications is responsible for planning, development, and implementation of all LAEP’s marketing strategies, internal and external communications, and public relations activities. As a member of the leadership team, the director will collaborate with a cross-departmental team to lead the development and implementation of a plan that increases visibility and brand awareness by supporting and promoting the work of program teams.


ESSENTIAL DUTIES & RESPONSIBILITIES

The essential functions include, but are not limited to the following:


Marketing, communications, and public relations

  • Develop and implement long-term marketing and communications vision for the organization.
  • Identify target audiences, create key messages and distribute content across relevant channels
  • Ensure consistent branding, mission alignment and high-quality communications across all platforms.
  • Collaborate with internal teams, external partners and key constituents to align communication efforts with organizational goals.
  • Collaborate with internal teams, external partners and stakeholders to align communication efforts with organizational goals.
  • Ensure articulation of LAEP’s desired image and position, assure consistent communication of image and position throughout the organization, and assure communication of image and position to all constituencies, both internal and external.
  • Responsible for editorial direction, design, production, and distribution of all organization-wide publications and posts.
  • Coordinate media interest in the organization and ensure regular contact with target media and appropriate response to media requests.
  • Act as LAEP’s representative with the media.
  • Coordinate the appearance of all organization-wide print and electronic materials such as letterhead, use of logo, brochures, etc.
  • Develop, coordinate, and oversee programs, technical assistance, and resource materials to assist chapters in the marketing, communications and positioning of their activities.
  • Provide counsel to Program and Operations staff on marketing, communications, and public relations.
  • Ensure that LAEP regularly conducts relevant market research
  • Monitor trends in education, equity, wellness, and other content areas relevant to the successful implementation of the LAEP strategic plan.
  • Leads projects as assigned, such as cause-related marketing and special events.
  • Manage consultants and consultant contracts as required to carry out specific projects.


Planning and budgeting

  • Develop and monitor annual Marketing and Communications budget, in collaboration with finance and program directors.
  • Responsible for the achievement of marketing/communications/public relations mission, goals, and financial objectives.
  • Ensure that evaluation systems are in place related to these goals and objectives and report progress to the President & Chief Executive Officer and ultimately, the Board.
  • Develop short- and long-term plans and budgets for the marketing/communications/public relations program and its activities, monitor progress, assure adherence, and evaluate performance.
  • Recommend short- and long-term organization goals and objectives to the President & Chief Executive Officer.
  • Develop, implement, and monitor systems and procedures necessary to the smooth operation of the marketing/communications/public relations function.
  • Track trends in marketing, communications and public relations, not-for-profit management, and governance, and the specific business of LAEP and use this information to help LAEP operate with initiative and innovation.


Organizational strategy

  • Work with the leadership team, other staff, and volunteers to develop and maintain a strategic perspective -- based on marketplace and constituent needs and satisfaction -- in organizational direction, program and services, and decision-making; and ensure the overall health and vitality of the LAEP.
  • Ensure that LAEP’s philosophy, mission and vision are evident and well represented in organizational materials.
  • Develop and coordinate means to seek regular input from the LAEP’s key constituencies regarding the quality of programs and services and the organization’s relevance.
  • Help formulate and administer policies to ensure the integrity of the LAEP brand.
  • Act as an internal consultant to bring attention and solutions to institutional priorities.
  • Actively pursue partnership opportunities with the goals of strengthening LAEP’s network and increasing brand awareness


Organizational excellence

  • Ensure effective management within the marketing, communications, and public relations function, with provision for succession.
  • Design, support and oversee cross-functional teams throughout LAEP.
  • Performs other duties as required.


Requirements:


QUALIFICATIONS (KNOWLEDGE, SKILLS, AND ABILITIES)

  • Minimum of 5 years’ experience in marketing, communications, or public relations with demonstrated success, preferably in the not-for-profit or association sector.
  • Demonstrated skills, knowledge and experience in the design and execution of marketing, communications, and public relations activities.
  • Strong creative, strategic, analytical, organizational, and personal sales skills.
  • Experience developing and managing budgets
  • Experience hiring, training, developing, supervising, and appraising personnel and/or consultants.
  • Demonstrated successful experience writing press releases, making presentations, and negotiating with media.
  • Experience overseeing the design and production of print materials and publications.
  • Computer literacy in word processing, database management and page layout.
  • Commitment to working with shared leadership and in cross-functional teams.
  • Strong oral and written communications skills.
  • Ability to manage multiple projects at a time.
  • Proficiency with MS Office, Google, and other data systems.
  • Background or experience with 501c3 organization.
  • Self-Starter – you should be able to learn quickly and be resourceful in finding answers to questions or problems you are not familiar with.
  • Commitment to beloved community, educational equity, and the mission of LAEP.
  • Cultural competence to work in a multicultural environment.
  • Strong interpersonal and communication skills; experience in effectively communicating key data, including presentations to senior management, board, or other outside partners.
  • Personal qualities of integrity, credibility, and unwavering commitment to mission.
  • Experience working with volunteers is desirable.
  • Membership in IABC (International Association of Business Communicators) and IABC accreditation are desirable.
  • BA/BS in in journalism, marketing, public relations, or closely related field.
  • Advanced degree in journalism, marketing, public relations, or closely related field is strongly preferred.
  • 7-10 years in a senior level management position in a medium to large nonprofit organization is strongly preferred.

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