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Marketing Specialist

2 months ago

Jacksonville, United States IQ Fiber Full time

The Internet is now the heartbeat of our home, but too often internet service is frustrating and unreliable. IQ Fiber was created to offer 100% fiber-optic fast internet, transparent pricing, and attentive customer service to deliver a Smarter internet experience. As part of the rapidly growing IQ Fiber team, your contributions will directly affect our success. Your work matters here.

We’re looking for energetic, collaborative, and customer-focused talent with the ability to proactively move our business forward. In return, you’ll find a place where your voice matters. You’ll find a team who works hard and has fun. And, if you’re like us, you’ll know you made a Smarter career choice.

Job Title: Marketing Specialist (Direct Response) Location: Jacksonville Status: (Full-Time/Exempt or Non Exempt) Reports to: Director of Acquisition Marketing

Position Summary: The

Marketing Specialist

will implement our digital performance marketing strategy through email marketing, direct mail, print, and blog channels. The key objective of this role is to execute direct response campaigns across several channels in order to drive brand awareness, nurture our leads, and gain new customers within network coverage areas.

Essential Duties and Responsibilities:

Work with the marketing team to execute campaigns across direct mail, email, and some organic channels Coordinate with external agencies and vendors Utilize analytics to optimize campaigns to drive the most qualified leads and orders Create and maintain campaign timelines to ensure an optimal customer journey Work with sales & marketing teams to optimize our KPIs (key performance indicators): website traffic, ecommerce conversion rate, and lead conversion rate Qualifications:

Bachelor’s Degree in Marketing, Advertising or related field required Possess exceptional writing skills, both technical and creative. The ability to write content with our brand and target consumer in mind. Customer-centric mindset Strong project management, attention to detail, and a no-task-too-small mentality

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

IQ Fiber is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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