Digital Marketing Specialist

2 months ago


Jacksonville, United States PAX Technology, Inc. (North America) Full time

Role Description

The Digital Marketing Specialist will be responsible for helping strategize, develop, and implement numerous marketing campaigns via various digital channels. The ideal candidate is someone who can wear multiple hats, collaborate with others, has a proven track record in optimizing SEO, and a strong background in developing and maintaining a corporate website.


Duties/Responsibilities

  • Produce copy for marketing slicks, website, social media, etc., for our various solutions
  • Develop, optimize, and maintain SEO for paid marketing campaigns for enhanced performance and ROI
  • Manage and maintain the company website
  • Leverage analytics tools, including but not limited to Google Analytics, to help refine marketing strategies, ensuring targeted and data-driven marketing campaigns
  • Collaborate with Graphic Designer to improve marketing collateral
  • Brainstorm new and creative growth strategies with Marketing team
  • Measure and report performance of campaigns


Qualifications


  • Bachelor's degree in marketing or related
  • 3-5 years of experience required
  • Experience with B2B marketing
  • Strong knowledge of WordPress
  • Excellent written and verbal communication skills
  • Proficient in Adobe Suite including but not limited to Photoshop, Illustrator, InDesign, etc.,
  • Proven track record of planning, executing, and measuring successful digital marketing campaigns



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