Marketing Manager

3 weeks ago

Akron, United States Manufacturing Company Full time
Job DescriptionJob Description

A Northeast Ohio Engineered products manufacturer has an immediate opening for a Marketing Manager.

Job Summary:

The Marketing Manager is responsible for developing and implementing the marketing strategy to generate leads and increase market awareness of our innovative products.

Key Duties and Responsibilities:

  • Collaborate with the President, Sales team and others to develop and implement marketing strategies that generate leads and broaden market awareness of products.
  • Create the strategy, implement, and measure results for digital marketing to generate leads and support our growth objectives including SEO, Paid Ads, YouTube, LinkedIn and others.
  • Develop and implement the website strategy including updates, new content, videos, blogs and white papers.
  • In conjunction with the sales team, manage the CRM for e-mail campaigns, vertical marketing and other targeted communications including messaging, copy development, graphics, results measurement and other content.
  • Assist with preparations and executing trade shows, both direct shows and Channel Partner events including establishing show objectives, messaging, contracts, exhibit hall coordination, logistics, setup and teardown.
  • Develop relationships with Channel Partners to leverage our marketing activity through collaboration with them.
  • Market research and development of highly targeted messaging to prospective target customers including identification of key contacts and decision makers.
  • Create content for marketing communications including copy, videos and still images.
  • Develop brochures and promotional pieces.
  • Manage the marketing communications calendar.
  • Other duties as applicable.

Essential Traits:

  • Excellent communications and interpersonal skills.
  • Able to multi-task and manage multiple priorities effectively.
  • Results oriented and data driven to assess and improve results.
  • Operates effectively in a team environment.
  • High degree of accuracy, attention to detail and strong organizational skills.
  • Hard working, hands-on with a high sense of urgency.
  • Innovative; develops and implements new ideas.
  • Achieves results by working with outside contractors as needed.

Key Metrics:

Lead generation quality and quantity.

Company DescriptionThe Kyntronics SMART Electro-Hydraulic Actuator combines the Benefits of Both Electro-Mechanical Actuators (EMA) and Traditional Hydraulics while eliminating their shortcomings. Resulting in an actuation solution with superior functionality at a lower price point.Company DescriptionThe Kyntronics SMART Electro-Hydraulic Actuator combines the Benefits of Both Electro-Mechanical Actuators (EMA) and Traditional Hydraulics while eliminating their shortcomings. Resulting in an actuation solution with superior functionality at a lower price point.

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