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Marketing Specialist

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Atlanta, United States Equifax Full time

Equifax is looking for a creative, multi-talented Marketing Specialist to join our Automotive and Insurance Marketing team. This role is responsible for developing end-to-end integrated marketing campaigns to increase awareness, engagement and retention of our products and services to the auto and insurance industries.

The Marketing Specialist successfully develops, executes, and monitors marketing programs across a variety of channels. This includes developing industry expertise to generate ideas and content for sales collateral, advertising, thought leadership, and analyzing trends and competitive landscape to help deliver the Equifax value story to the market. The ideal candidate will have outstanding people skills, an ability to work independently and receive guidance, strong planning and execution skills, technical marketing skills, excellent time management, and business knowledge.

This role works cross-functionally with the Product Marketing, Demand Generation and Marketing Operations teams as well as Industry partners to develop innovative programs that drive demand and marketing qualified leads. This position follows a hybrid work environment and requires in-office presence at our Midtown Atlanta office.

What you'll do Market intelligence - learn and understand industry, trends, customer needs and challenges Be an expert on our competition and how they are positioned- understand gaps and opportunities for Equifax Collaborate with product management to develop product positioning and messaging that resonate with our target buyer personas Help develop, execute and manage a budget against a marketing plan that supports the Verticals' growth strategy to help drive market share and develop new business Build partnerships and programs with key Auto and Insurance industry organizations Deliver Vertical specific content and collateral - including customer presentations, product collateral, webinars, videos, use cases, case studies and value visualization ROI Assist with Event Coordination as needed

What experience you'll need Bachelor's degree or equivalent experience Minimum of 5 years experience in product marketing, marketing communications, or similar B2B marketing roles Familiarity with tools such as Salesforce, Marketo, Pardot Expert level experience with networking platforms such as LinkedIn, Twitter, Facebook and Instagram Proven ability to develop strategies to drive demand and awareness within specific target segments or verticals Demonstrated written and verbal skills with sensitivity to diversity of audiences including internal and external groups of varying sizes

What could set you apart MBA or advanced degree Experience in the Automotive or Insurance Industry Experience in the technology and/or data industries or working with technology and/or data-related products and services preferred Prior experience working in a complex, highly matrixed organization Critical thinking and Project management Ability to adjust to new, changing or ambiguous situations (e.g., different management styles, new methods, systems and procedures) and changing priorities within the business and the marketplace Ability to initiate and take responsibility for own development

Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity