Marketing Specialist

3 hours ago


Atlanta, United States Builders Full time

Position Summary


The Marketing Specialist leads, coordinates, and implements marketing promotional strategies, initiatives, and campaigns. With a focus on digital platforms, the Specialist creates compelling marketing content, crafts external messaging, facilitates customer communications, curates advertising materials, and oversees the production of sales collateral. The Specialist orchestrates special events to further enhance brand visibility and engagement.


Responsibilities


  1. Formulate and execute marketing campaigns aimed at bolstering sales campaigns and fostering revenue generation initiatives.
  2. Participate in the conception and execution of diverse marketing initiatives, promotional campaigns, and special events.
  3. Supervise the creation of both print and digital marketing materials alongside related collateral.
  4. Identify, assess, and leverage advertising and promotional prospects, offering recommendations for optimal ad placements and coordinating incentive campaigns.
  5. Champion lead generation initiatives and optimization strategies.
  6. Implement email automation campaigns while overseeing distribution lists management.
  7. Ensure adherence to company brand guidelines, fostering a robust external brand image.
  8. Contribute to ad hoc projects and committees, lending expertise and support.
  9. Perform other duties as needed.

Qualifications


  • Bachelor’s Degree in Public Relations, Communications, Journalism, Marketing, Advertising or equivalent combination of education and/or experience
  • Three or more years of experience in a public relations, marketing or advertising position in which primary responsibilities included writing, project management, and support of marketing and PR campaigns
  • Knowledge of marketing strategies, tactics, promotional campaigns and innovative technology tools
  • Skill in organizational and time management with attention to detail, ensuring tasks and deliverables are executed with accuracy, precision and professional appearance
  • Skill in verbal and written communication, facilitating clear and effective exchange of information; ability to communicate and present information to internal and external stakeholders
  • Ability to function independently as well as collaborate in a team environment with skill in interpersonal communication and the ability to multi-task
  • Proficient in Microsoft Office Suite with the ability to use a wide range of function specific software such as Adobe Creative Suite


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