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Partnership & Events Manager
3 months ago
As innovators of premium baby gear with timeless style, Nuna is a Global Brand, growing exponentially in the US Market.
Nunas corporate office is nestled in scenic Berks County, PA, within a mile of turnpike exit 298. Our quiet location promises the luxuries of a low-stress commute and a 360 view of nature. Like our high-quality baby gear, our health and welfare benefits are superior, boasting an onsite state-of-the-art gym facility coupled with a $0 Copay / $0 Deductible Medical & Prescription Plan Design and a 401(k) with 6% Employer Match.
Currently we are seeking an experienced Partnership & Events Manager to join our Marketing team.
The Partnership and Events Manager is responsible for providing strategy, planning and operational support for the Brands sports and charitable partnerships, as well as all brand events including sport, charitable, trade and consumer shows. This role works closely with product marketing, brand marketing, creative, sales and PR agencies.
The ideal candidate will be an organized, people-centric, analytical thinker who can apply their understanding of the brand and business to partnerships and events in ways that deliver strong ROI and delight attendees. This is an opportunity to join a growing team and make a significant contribution to our largest events of the year.
Essential Duties and Responsibilities
Partnership Management
- Serve as the primary brand point of contact for all external marketing partners including sports sponsorships, charity partners, and brand ambassadors.
- Manage and execute all marketing rights included in the brands partnership contracts, ensuring that activities are maximizing brand visibility and affinity.
- Collaborate with internal creative team to prepare all marketing assets required to support partnerships, creating thorough and effective creative briefs that strategically guide the messaging and visuals.
- Lead organization of all partnership events and attend events as the brands representative (see below for event responsibility details)
- Work with internal team and external PR agency to identify opportunities to leverage partnerships for media coverage.
Event Strategy & Assessment
Event responsibilities pertain to both the brands partnership-related events, and non-partnership events such as trade and consumer shows.
- In collaboration with Marketing and Sales teams, determine the ideal schedule of consumer shows in key markets annually.
- Create and communicate yearly events calendars and schedules to ensure all team members are aware of planned events.
- Assess event marketing opportunities and make recommendations to marketing lead.
- Develop and manage a task list associated with event planning preparation, and accomplish that list in a timely manner, coordinating with Brand Manager or cross functional teams.
- Drive new ways of thinking about events and experiences and collaborate with the brand team to ensure brand consistency, engagement, and results
Event Logistics & Facilitation
- Plan and facilitate logistics for all trade and consumer shows including contract negotiations, venue preparation, booth design and build, presentation materials, security, catering, entertainment, AV, transportation, accommodations, and marketing materials.
- Ensure all product samples and marketing collateral are ordered and on time for events.
- Create and manage staffing plans for all shows.
- Support the Brand Manager and Product Marketing Manager with acquiring location, staff, permits, accommodations, and other resources needed for domestic photo and video activities to support product or campaign launches.
- Act as an ambassador for the brand at events with both customers and consumers, serving as the go-to resource for fielding questions and problem solving.
Partnership Acquisition & Maintenance
- Collaborate with PR agency and photo/video resources for relevant media and influencer tie-in opportunities.
- Develop strong relationships with third party event organizers, stand builders and other event suppliers and work with them to secure optimum value for the business.
- Collect, document, and share critical feedback learned from events with event vendors and organizers.
Budgeting & Contracts
- Support in drafting comprehensive proposals for events including venue, display, sound and lighting, food and beverage, equipment, staffing, entertainment, photo and video, event consultancy, talent, and partnership, etc.
- Serve as the primary point of contact for vendors on quotations, contracts, and invoices.
- Ensure event projects are executed on time and within budget by monitoring spend and effectively managing timelines.
- Report on final event spending and provide feedback to Brand Manager to inform future event budget forecasts.
General
- Think outside the box and push team members to bring innovative ideas and solutions to the greater team to keep our partnerships and events dynamic and engaging.
- Provide regular reporting on partnership and event activities and ROI to internal stakeholders.
This position description is intended to provide a summary of the major duties, tasks, and responsibilities of this position and shall not be considered an exhaustive listing of all work requirements.
Requirements and Qualifications
Experience & Education
- Three (3) to five (5) years of marketing experience, ideally in a Consumer-Packaged Goods company.
- Events and/or sports marketing experience required.
- Bachelors degree with studies in Business Administration, Marketing or Communications preferred, or two-year degree combined with equivalent experience.
- Sports marketing major or minor highly desirable
Skills & Knowledge & Technology
- Excellent planning, project management and organizational skills to effectively manage numerous activities and resources simultaneously, while ensuring deadlines are met.
- Strong marketing acumen as well as ability to think creatively.
- Customer-centric mindset with a drive to delight event attendees.
- Demonstrates flexibility/adaptability in changing and challenging situations.
- Ability to effectively forecast and maintain operating budgets.
- Possess an exceptional work ethic, digital literacy, and superior cultural competency skills.
- Ability to pivot and problem solve when faced with challenges.
- Proficiency in the MS Office Suite required.
Competencies
- General Management: Effectively plan for both the long and short term; and to establish plans that are flexible and practical.
- Project Management: Excellent organizational skills to effectively manage numerous activities simultaneously, ensuring timelines are followed and deadlines are met.
- Influence: Able to appropriately persuade others and negotiate, reaching mutually beneficial outcomes.
- Personable: Acts as a host with diverse groups of external stakeholders, proactively engaging with event attendees and ensuring the experience is pleasant, seamless, and engaging for guests.
- Diplomatic: Deals tactfully with diverse people, situations and ideas and carefully considering the impact of decisions upon others (other departments, etc.) before taking action.
- Communication: Speaks effectively in individual and group situations; is an effective listener; writes clearly and convincingly; takes responsibility for facilitating information exchange among subordinates, peers, and managers.
- Problem Solver: Effectively identifies and solves challenging problems by determining the underlying cause(s) and recommending solutions which may have been overlooked by others.
- Time Management, Productivity: Uses time efficiently and effectively when prioritizing both day to day activities and projects.
Other
- Travel Required: Up to 30% as business needs warrant (domestic & international)
- Ability to work overtime as business needs warrant; may include overnights and weekends.
- Ability to lift a minimum weight 30 lbs.
Applicants must be currently authorized to work in the United States on a full-time basis.
