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Head of Product Marketing

2 months ago

Boston, United States Picus Full time

Are you passionate about technology and enjoy explaining complex solutions in a way that everybody gets excited? If so, read on

About Picus

Picus Security is a place where exceptional people gather to do their best work. We convert new ideas to exceptional solutions and great customer experiences. Bring passion and dedication to your job and there's no telling what you could accomplish. Join Picus to become part of our talented team

Picus Security pioneered Breach and Attack Simulation (BAS) technology in 2013. Today Picus is recognized as a Cool Vendor in Security and Risk Management by Gartner in 2019, a leading vendor in BAS Market by Frost & Sullivan in 2022, and most recently a Gartner Peer Insights Customers' Choice for BAS Tools with a 95% recommendation by customers. Picus is a Series-B startup supported by reputable private equity and venture capital organizations including Mastercard, Turkven, Earlybird Capital, ACT and Endeavor Catalyst.

The Picus Security Validation Platform helps CISOs and security teams gain visibility over their security posture by continuously validating their security controls and their SIEM/SOC tools, and remediating any potential exposure rapidly with our foundational Breach and Attack Simulation technology.

About The Role

If you're a results-driven person with an entrepreneurial mindset, who takes the initiative and thrives in a dynamic environment, then this is a great opportunity to play a pivotal role in a fast-growing cyber security company. We are looking for a smart and driven leader to have a direct impact on the future of our business by helping to influence global adoption of our award-winning Picus Security Validation Platform.

We are looking for a Head of Product Marketing to play a critical role in shaping our positioning and GTM strategy. In this role, you will build our market presence, with a keen point of view, and a dedicated AR strategy in a dynamic and popular market. As a player coach, you will mentor and manage a small team with the opportunity to build your organization over time. You will be responsible for developing our product marketing strategy while working in lockstep with Product Management, Technical Marketing, Growth Marketing, and report directly to the VP of Marketing.

What You'll Do

    • Lead Product Marketing, define a category, and own every word of our message. Deliver crisp and differentiated positioning and messaging that continues to evolve alongside our platform and market position. Use industry shifts to our advantage, and position Picus as a thought leader.
    • Be an authority on the market. Stay up to date on market trends, competitive intelligence, and the cybersecurity landscape to identify areas for growth and keep the team on the bleeding edge of our competitive market.
    • Partner with Sales as a trusted advisor. Closely work with sales and technical teams to refine our value proposition. Ensure the delivery of high quality assets, training and partner content. Deliver sales enablement, sales plays and objection handling tools sets that motivate and arm our team to win.
    • Lead our Analyst Relations program and strategy. Work closely with product management and our CTO/Co-founder to deliver a vision that is recognized by key analysts and earns inclusion in upcoming publications.
    • Drive focus and understanding company-wide of our ICP and core differentiators. Champion our customer data and define our ICPs and personas. Empower Growth, SDR and Sales teams so they can target and operate cohesively.
    • Own Product Launch Strategy. Proactively plan and time our product launch roadmap to deliver timely and informed product announcements that keep Picus at the forefront of our market. Lead cross-functionally ensuring alignment and go-to-market success.
    • Mentor and lead a team: Act as a player-coach leading a small team responsible for Product Marketing, Analyst Relations (AR), Customer Marketing, and References to deliver core product marketing deliverables and offer clear goals and OKRs.
What You Have
    • 10+ years of experience in B2B cybersecurity software product marketing
    • Deep understanding of the cybersecurity ecosystem, and specific expertise in some of these categories: automated pentesting, BAS, EDR/XDR, SIEM, RVBM, Vulnerability Management
    • Progressive growth over the course of your career, previous management experience and proven success in managing key initiatives.
    • Demonstrated collaboration and alignment with product management to create messaging that resonates in the market
    • Experience working with sales leadership and technical teams to translate key differentiators into sales enablement outputs
    • Communication and presentation mastery that is easy to consume, and engages customers, prospects and sales teams. You can motivate sales teams and customer success with the latest launch enablement presentation with ease and gladly serve as the evangelist for our products
    • Very strong writing and storytelling skills, specifically the ability to distill complex product capabilities into a simple and compelling narrative that delivers on our unique value. Delivering comprehensive long form content
    • Proactive and inquisitive nature, with problem solving skills that can lead teams through cybersecurity start-up challenges.
    • Values and ethics that align with the Picus team
    • B.S. or equivalent experience


Working at Picus

Fascinating work - a chance to shape and lead an exciting, fast-growing cyber security segment. Security Validation is a concept that helps organizations evaluate their security posture in a continuous, automated, and repeatable way. This approach allows for the identification of imminent threats, provides recommended actions, and produces valuable metrics about cyber-risk levels.

Unlimited opportunity We are growing. At Picus, you'll be provided with as much responsibility as you can handle - new career development opportunities constantly arise given our rate of growth.

Global exposure - Get a lot of experience working not only in a fast-growing startup but also interact with customers all around the world.

Be part of a global team that's located in Turkey, UK, US, UAE, Italy, Singapore and India.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to age, sex, race, color, national origin, religious belief, gender or gender reassignment, sexual orientation, marriage or civil partnership, pregnancy and maternity, disability, protected veteran status, or any other characteristic protected by International law. Upon conditional offer of employment, candidates are required to complete reference and identity checks in line with local labor laws and as per the Company's employment policy.

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