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Associate Manager, Brand Activation

3 months ago

Miami, United States LVMH Full time
Poste

Mot Hennessy, the Wines and Spirits Division of LVMH, regroups twenty-five Maisons, many of which have been around for centuries, while others are just starting their journey. Our vision is to lead the future of luxury Wines and Spirits from nature to communities.

Located in the most prestigious terroirs around the world, we have unique savoir-faire from winemaking to art de vivre, hospitality, and brick-and-clicks retail management to craft exceptional experiences for consumers. For many years, with the ambition to pass on a better world to future generations, we have been committed to the Living Soils Living Together program structured around four key commitments: Regenerating our Soils, Mitigating our Climate Impact, Engaging society, and Empowering our People.

Mot Hennessy is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Mot Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally.

The Associate Manager, Brand Activation & Experiences Activator supports the development and execution of activations and programming in the market, ensuring alignment with brand vision. This role is responsible for the execution of outstanding experiences that elevate the perception of MHUSA's brands and generate pull from the customer and consumer. The role coordinates all production elements and works with third-party agencies to implement experiences within accounts, reporting outcomes and findings to improve future activation efficiency and advise MHUSA standard processes within the market. The Brand Activation & Experiences Activator is expected to embody the values of MH & be the face of Mot Hennessy USA in customer and consumer-facing activations.

Elevated event/activation coordination and execution:

Assists with all regional brand events & local activations crafted with and by the National Brand Activation & Experiences Regional Lead using brand materials and assets, ensuring activations are implemented in-line with brand standards and luxury guidelines
Coordinates all execution elements, including arranging venues, catering, entertainment, and other vital components for all activations
Supervises 3rd-party set-up of venue and day-of execution as needed
Confirms Distributor fulfillment of requested product on day of activation
Raises high-priority opportunities in market to the Brand Activation & Experiences Area Lead.
Reports program/activation execution outcomes and return on investments to the Brand Activation & Experiences Area Lead.
Provides local digital/social assets to accounts for events in partnership with the digital team
Collaborate with internal teams, including Account Owners, Channel Leads, Trade Marketing, Field Trade Marketing, Brand Teams
Build and manage relationships with Distributor Account Managers, Channel leads, Market Leads and Key Accounts
Activates non-premise local events in partnership with the Brand Teams and Field Trade Marketing Teams
Supports the planning, logistics, and execution of Winemaker/Maison visits in the local area
Embody the values of the Maison and act as an ambassador for MHUSA to see opportunities that enhance our presence in the market.

Profil

Education:
Bachelor's degree or relevant industry experience required

Professional Experience:
5+ years Sales and/or marketing experience in wines and spirits, consumer packaged goods, or retail industries
Activation and/or event coordination experience
Capabilities
Capable of building positive relationships and delivering customer-centric solutions
Deep knowledge of MHUSA portfolio, brand guidelines, & customer/consumer expectations
Strong organizational skills and ability to coordinate and complete multiple moving parts in an effective and timely manner
Refined communication and presentation skills
Excellent planning and organization skills
Clear written and verbal communication skills
Project Management skills, cross-functional teammate with a proactive attitude
Able to work with all levels of the organization and must be able to adapt to various styles

External applicants must be currently authorized to work in the United States on a full-time basis.

Mot Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Mot Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.

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