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Marketing Specialist

2 months ago

Meridian, United States Westmark Credit Union Full time

Discover the Westmark DifferenceAre you looking for a career? Do you want to be valued as an individual on a team? Do you want to learn, grow, and make a difference in your community? Westmark offers outstanding stability, a variety of career opportunities and exceptional work/life balance. •60 % of our employees have been part of the Westmark family for 5+ years. •71% of our employees who have been part of the Westmark family for one year or more have received at least one promotion.•85% of our managers were promoted from within the company.•Westmark has been in business since 1954 and has recently grown to over $1.2 billion in assets, 15 branches, and over 70,000 membersWe also have some of the most impressive benefits in the industry:•Paid Time Off (3 to 5 weeks per year, depending on tenure) PLUS 11 paid holidays.•Excellent health insurance options for employees and family with shared premiums•401k with 75% company match and 2% profit sharing contribution•Tuition Reimbursement and Scholarships•Employee Assistance Program (Free counseling and legal services)Position SummaryThe Marketing Specialist oversees various digital marketing initiatives, including SEO/SEM, email marketing, content marketing, and website optimization. This role requires a mix of strategic thinking, technical skills, and creativity to effectively engage our audience and achieve our marketing goals.Schedule: Average of 40 hours per week which may include evening and weekend eventsRemote/Hybrid: Remote/Hybrid EligibleTravel Requirements: Ability and willingness to travel for various marketing events within southern IdahoKey ResponsibilitiesDigital Strategy Development:In collaboration with the VP of Marketing, develop and execute comprehensive digital marketing strategies to drive traffic, engagement, and membership growth.Stay updated with the latest digital marketing trends and best practices to ensure our strategies are current and effective.SEO/SEM Management:Conduct keyword research and optimize website content for search engines to improve organic search rankings.Manage paid search campaigns (Google Ads, Bing Ads) to maximize ROI.Content Marketing:Collaborate with Marketing Agency to create and manage high-quality content for the website, blog, email campaigns, and social media.Develop and implement content calendars to ensure consistent and timely delivery of content.Email Marketing:Design, implement, and analyze email marketing campaigns to nurture leads and engage members.Segment email lists and personalize content to increase open rates and conversions.Website Management:Oversee the credit union's website to ensure it is optimized for user experience and lead generation.Collaborate with web developers to implement changes and improvements.Analytics and Reporting:Track and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing campaigns.Prepare and present regular reports on digital marketing performance, providing insights and recommendations for improvement.Collaboration and Coordination:Work closely with the marketing team to ensure cohesive messaging across all channels.Coordinate with other departments to highlight credit union events, promotions, and member success stories.Assist in other marketing initiatives as needed.RequirementsEducation and Experience:Bachelor's degree in finance, education, business, or a related field preferred. Certifications in Google Analytics, Google Ads, HubSpot, Facebook Blueprint, and Hootsuite Social Media Marketing a plus.Excellent presentation and public speaking skills.Strong interpersonal and relationship-building skills.Self-motivated with the ability to work independently and as part of a team.At least 2 years of digital marketing experience.Proven experience in managing digital marketing campaigns.Key Competencies:Analytical SkillsTechnical ProficiencyCreativityCommunicationProject ManagementCollaborationMember FocusPhysical Requirements:Ability to view computer screens for extended periods and interpret visual and auditory information.Ability to use a keyboard and mouse for extended periods.Ability to sit for extended periods; occasional standing, walking, and reaching.Ability to communicate effectively in person, via phone, and through written correspondence. Salary Description $19.00 - $22.02