CTV and Programmatic Media Buyer

4 weeks ago

Boston, United States Stirista Full time

Salary Range:

$55,000.00 To 75,000.00 Annually Locations: Remote or in San Antonio, TX HQ Who we are and how we work Stirista is a growing, profitable, privately owned company that has been in business for over 12 years. We’re your dream size – big enough that we get to do cutting edge work across many industries with clients ranging from Fortune 50 household names to local family-owned businesses, but we’re also small enough to feel like a community and give individual team members the space to make a real difference. With an active and warm company culture that acknowledges both our in-office and remote teammates, we make work feel engaging and rewarding whether you’re on-site or hybrid at the San Antonio HQ or fully remote from wherever you are. What we do The mission at Stirista is to remove common roadblocks to help companies acquire, retain and activate customers effectively, efficiently, and ethically. We believe in a fun, vibrant environment where our unmatched teamwork leads to better innovation for our clients. We empower clients to acquire new customers using precise audience data and activate via email and online media. Stirista combines the power of data-driven omnichannel marketing in a single platform. As the only data-driven company that also owns an Email Service Provider (ESP) and a Demand Side Platform (DSP), Stirista is able to provide insights faster and quicker than anyone else. We’re the only company that brings together data, email, and digital activation, including CTV. We help brands onboard and activate their data across channels and provide reporting/results so they know what’s working and what isn’t – without the waste and the added costs that can impact ROI. We make things fast, simple and seamless for customers with less wasted dollars and impressions. Stirista is the only company that handles each step in building a campaign using the same identity. Our clients go from the audience, reach, and measure without decreasing their audience. We give them the flexibility to decide on how they want to use the data. We can provide a complete solution from visitor identification, audience creation, omnichannel campaign execution, and reporting. With Stirista, our clients get more value and no unwanted addons – plus the benefit of us having our own transparent ESP (Email Service Provider) and DSP (Demand Side Platform). What you’ll do The CTV and Programmatic Media Buyer will help plan, build, launch, and manage multichannel campaigns for Stirista clients. You will analyze client objectives, assets, and requirements, then build and execute strategic and tactical media recommendations. You will have access to advanced attribution solutions and will use that to optimize campaigns to client objectives. You will be part of a close and supportive team, and the way you work will need to contribute to that positive team culture. Duties/Responsibilities: Work with sales, client services, and clients to understand their campaign needs and plan multichannel digital advertising campaigns that fulfill those needs. Channels will include programmatic CTV, programmatic display, and paid social media Build, launch, and manage delivery of programmatic CTV, display, and paid social media campaigns Analyze campaign performance against KPIs, finding ways to optimize campaign strategy, tactics, and budgets to improve performance and efficiency, and implement those optimizations Build client-facing reports that effectively communicate campaign results and recommendations for even greater performance. Measurement will include media delivery and performance against online and offline business results. Required Skills/Abilities: Ability to function well in a high-paced and at times stressful environment with multiple demands, shifting priorities, ambiguity, and rapid change. Excellent written and verbal communication skills. Working constructively with other team members to help think through planning, optimization, and troubleshooting. Proficient with Microsoft Office Suite, Google Suite, and related software. Education and Experience: 1 or more years’ directly working with programmatic ad buying tools (DSP, Ad Server, etc.) Experience selecting and recommending audience for digital advertising campaigns. Experience with paid social media or paid search platforms is a differentiator Bachelor’s degree in a technical or business-related field is preferred. Physical Requirements: Prolonged periods of sitting at a desk and working on a computer. Must be able to lift up-to 25 pounds at times.

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