Healthcare Practice Liaison
1 month ago
Job Summary: The Practice Liaison (PL) is responsible for educating eligible consumers and institutions about the services available through the medical practice, generating leads and referrals; and managing engagement with stakeholders and organizations focused on services to a shared client base. The PL will drive and achieve relationship and contractual growth goals by managing business relationships for the product lines within an assigned territory consistent with state and federal regulations, identifying new referral sources, closing contracts, and developing sales strategies and plans to generate growth.
PRIMARY RESPONSIBILITIES AND ESSENTIAL FUNCTIONS:
- Work under the direction of the VP to drive and achieve sales goals by leading or advancing the sales cycle
- Contribute and create the development of a viable sales plan for the assigned territory
- Identify new referrals and additional growth opportunities
- Serve as a subject matter expert on services
- Serve as a liaison for the medical practice in a designated territory via (group) or individual education opportunities
- Develop new forums to educate eligible consumers about services
- Conduct presentations, sales activities and other informational events in accordance with current approved communication and marketing programs and state / federal regulations
- Participate in planning and implementation of outreach strategies and programs in conjunction with clinical, other product sales teams, and customer experience staff
- Travel throughout assigned territory to provide education about services to promote business development
- Execute basic administrative duties as defined by the VP, including detailed management of appropriate reporting / database systems, funnel management, customer information, territory planning, etc.
- Maintain a working knowledge of program changes and industry insights
- Ensure compliance and quality, adhering to all applicable state and federal regulatory requirements and policies and procedures
- Responsible for engaging new business and achieving goals through solid execution of the following:
- Lead Generation and lead management
- Overcoming sales objections
- Facilitating sales and social events
- Engaging new clients both facilities and individual clients
- Other duties as assigned.
Required:
- 3+ years sales or related experience preferred
- Experience generating daily leads or applications or referrals that result and convert to sales
- Accountable for weekly check ins on sales metrics
- Experience creating, facilitating, and presenting to a variety of stakeholders in - person, conference calls, virtual, etc.
- Ability to work some evenings / weekends when needed
- Transportation that will enable you to travel to client sites within a designated area
- Computer skills: Windows - based applications and lead management software
- Ability to travel throughout the designated local territory
- Bachelor's degree, or equivalent work experience
- 2+ years successful sales and marketing experience in healthcare or health insurance, preferably with seniors
- Ability to communicate complex healthcare information to potential clients
- Ability to develop and manage relationships to reach business goals
- Ability to be compassionate while selling
- Function independently and responsibly with minimal need for supervision
- Ability to manage multiple priorities including visiting clients on a regular basis and following up on leads in a timely fashion
- Ability to track a schedule to keep appointments on time and information pertaining to those appointments in order
- Must have strong oral and written communication skills.
- Must be detail oriented with an ability to work well both independently and in a team setting.
- Strong time management skills required. Must be able to prioritize and adhere to competing deadlines.
Benefits
As a CommuniCare employee you will enjoy competitive wages and PTO plans. We offer full time employees a menu of benefit options from life and disability plans to medical, dental, and vision coverage from quality benefit carriers. We also offer 401(k) with employer match and Flexible Spending Accounts.
About Us
A family-owned company, we have grown to become one of the nation's largest providers of post-acute care, which includes skilled nursing rehabilitation centers, long-term care centers, assisted living communities, independent rehabilitation centers, and long-term acute care hospitals (LTACH). Since 1984, we have provided superior, comprehensive management services for the development and management of adult living communities. We have a single job description at CommuniCare, "to reach out with our hearts and touch the hearts of others." Through this effort we create "Caring Communities" where staff, residents, clients and family members care for and about one another.
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