Manager, Customer Marketing
1 month ago
Staples is business to business. You're what binds us together.
Our marketing team is charged with an important task - sharing our Staples story. We use customer data and analytics to help us understand and improve our customers' experiences, drive customer retention and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas.
The Manager, Customer Marketing is responsible for developing and driving coordinated marketing outreach strategies for the Staples.com and Staples Advantage businesses, specifically for priority products within Private Brands. He or she will lead with customer data and insights to develop plans that deliver a cohesive customer experience across touchpoints including sales, email, digital media and site. The Manager will work cross-functionally with multiple teams, including private brands, customer analytics, customer insights, merchandising, sales, creative agency, circulation, and vehicle owners
What you'll be doing:
- Partner with private brands, merchandising and customer insights to develop a deep understanding of the brands and products, including customer wants and needs, pain points, product offerings, and solutions.
- Lead development of full-funnel GTM activation plans:
- Partnering with cross-functional teams including paid media, site, sales, social media, and others
- Review and evolve tactics based on areas of opportunity.
- Prioritize initiatives based on business impact.
- Partner with private brands and creative teams to develop assets aligned to brand standards, with clear and compelling value propositions.
- Create a pipeline of testing and learning, with clear goals and actions based on test results.
- Oversee the tactical execution of plans, ensuring flawless execution.
- Drive development of measurement plans/KPIs in partnership with customer analytics. Drive post-campaign analysis and action plan.
- Experienced, results-oriented, and customer-centric sales and marketing professional with the ability to drive strategy using customer insights and transactional data.
- Demonstrated strategic thinking and creative problem-solving activities.
- Team-orientation, with an affinity for influencing and working across functions in a dynamic, often-changing environment.
- Strong leader; able to keep initiatives moving on time, on budget, and with attention to detail. Able to foresee and prevent problems in advance and fix any issues quickly.
- Excellent oral and written communication skills and strong interpersonal skills.
- Strong analytical skills; able to articulate the most important business questions and develop recommendations and action plans based on data.
- 6+ or more years of strategic planning and sales/marketing experience
- Bachelor's Degree preferably in Marketing or Communications
- Previous experience with Private Brands
- Previous experience with B2B Marketing
- Inclusive culture with associate-led Business Resource Groups and resources such as the Social Justice Resource Center
- Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays),
- Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more
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Framingham, United States Nhcchq Full timeFramingham, MA | posted: September 21, 2023 About the job Staples is business to business. You’re what binds us together. Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive customer retention, and encourage brand...
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