Customer Marketing Manager

2 weeks ago

Framingham, United States Staples Full time

Staples is business to business. You’re what binds us together.

Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive customer retention and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas.

The Manager, Customer Marketing is responsible for developing and driving coordinated marketing outreach strategies for the Staples.com and Staples Advantage businesses, specifically for buyers of technology. He or she will lead with customer data and insights to develop plans that deliver a cohesive customer experience across touchpoints including sales, email, digital media and site. The Manager will work cross-functionally with multiple teams, including customer analytics, customer insights, merchandising, sales, creative agency, circulation, and vehicle owners.

What you'll be doing:

  • Partner with merchandising and customer insights to develop a deep understanding of the technology business, including customer wants and needs, pain points, product offerings, and solutions.
  • Develop relevant messages to be delivered to customers and prospects using personalization capabilities across a variety of touchpoints including email, site, and paid media
  • Review and evolve tactics based on areas of opportunity.
  • Prioritize initiatives based on business impact.
  • Partner with merchandising and promotions teams to develop seasonal campaigns in coordination with prioritized products and offers.
  • Create a pipeline of testing and learning, with clear goals and actions based on test results.
  • Oversee the tactical execution of plans, ensuring flawless execution.
  • Drive development of measurement plans/KPIs in partnership with customer analytics. Drive post-campaign analysis and action plan.

What you bring to the table:

  • Experienced, results-oriented, and customer-centric sales and marketing professional with the ability to drive strategy using customer insights and transactional data.
  • Demonstrated strategic thinking and creative problem-solving activities.
  • Team-orientation, with an affinity for influencing and working across functions in a dynamic, often-changing environment.
  • Strong leader; able to keep initiatives moving on time, on budget, and with attention to detail. Able to foresee and prevent problems in advance and fix any issues quickly.
  • Excellent oral and written communication skills and strong interpersonal skills.
  • Strong analytical skills; able to articulate the most important business questions and develop recommendations and action plans based on data.

What’s needed- Basic Qualifications:

  • 6+ or more years of strategic planning and sales/marketing experience

What’s needed- Preferred Qualifications:

  • Bachelor’s Degree preferably in Marketing or Communications
  • Previous experience with marketing in a technology-related industry

We Offer:

  • Inclusive culture with associate-led Business Resource Groups and resources such as the Social Justice Resource Center
  • Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays),
  • Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more

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