Senior Manager, Customer Marketing

Found in: Appcast Linkedin GBL C2 - 3 weeks ago

Framingham, United States Staples Full time

Staples is business to business. You’re what binds us together.

Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive customer retention and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to internal communications and loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas.

What you’ll be doing:

  • Partner with merchandising, sales, and customer insights to develop a deep understanding of the facilities business, including customer wants and needs, pain points, product offerings, and solutions.
  • Develop and implement lead generation activity to capture, nurture, and win new facilities and breakroom buyers.
  • Define/execute coordinated sales and marketing strategies to grow share from active buyers.
  • Review and evolve tactics based on areas of opportunity.
  • Partner with sales operations teams to activate seller actions in coordination with marketing efforts.
  • Prioritize initiatives based on business impact.
  • Partner with sales team to ensure sales tools are relevant and coordinated with other campaign messaging.
  • Create a pipeline of testing and learning, with clear goals and actions based on test results.
  • Oversee the tactical execution of plans, ensuring flawless execution.
  • Drive development of measurement plans/KPIs in partnership with customer analytics. Drive post-campaign analysis and action plan.
  • Manage marketing budget for facilities and breakroom marketing.

What you bring to the table:

  • Experienced, results-oriented, and customer-centric B2B sales and marketing professional with the ability to drive strategy using customer insights and transactional data.
  • Demonstrated strategic thinking and creative problem-solving activities.
  • Team-orientation, with an affinity for influencing and working across functions in a dynamic, often-changing environment.
  • Strong leader; able to keep initiatives moving on time, on budget, and with attention to detail.
  • Ability to foresee and prevent problems in advance and fix any issues quickly.
  • Excellent oral and written communication skills and strong interpersonal skills.
  • Strong analytical skills; able to articulate the most important business questions and develop recommendations and action plans based on data.

What’s needed- Basic Qualifications:

  • 8+ or more years of strategic planning and sales/marketing experience

What’s needed- Preferred Qualifications:

  • Bachelor’s Degree preferably in Marketing or Communications
  • Previous experience in B2B sales and marketing
  • Previous experience with marketing in a facilities or manufacturing-related industry

We Offer:

  • Inclusive culture with associate-led Business Resource Groups
  • Flexible PTO (22 days) and Holiday Schedule
  • Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more
  • Work location: Framingham, MA hybrid requires 3 days onsite per week.

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