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Manager, Influencer Marketing
4 months ago
We are looking for a Manager, Influencer Marketing to join our team.
Responsibilities:
Oversee and project manage the execution of the paid and organic influencer marketing program for all launches, campaigns, seasonal moments and drive an “always-on” strategy for ongoing, evergreen influencer campaigns
Manage influencer relationships & data within influencer CRM/performance platforms
Strategically scale ColourPop influencer affiliate and VIP program and report on top drivers and overall performance
Manage end-to-end campaign process, ensuring we hit key KPIs and troubleshooting as needed
Support on reporting structures and weekly and monthly updates/progress reports
Day-to-day oversight on all influencer initiatives, tracking progress against key performance indicators and identifying opportunities to scale
Work with Sr. Manager to define and report against goals and KPIs for influencer, ensuring they are being met and scaled, including awareness, engagement, reach and conversion
Partner with the ecomm/paid media and social team to execute engagement-driving and revenue-driving content
Own the relationship with Influencer agencies
Stay on the cutting edge of influencer marketing and bring disruptive new ideas or platforms to the table
Lead managing process of recruiting new influencers and maintaining current community of influencer
Partner with Sr. Manager to lead ambassador programs
Manage partnerships with influencer data platforms Tribe Dynamics and Traackr to ensure we’re always abreast of news within the platform
Attend events and support experiential projects as needed
Qualifications:
4+ years of experience in influencer marketing in-house or at an agency. Both agency and in-house experience preferred
Experience project managing gifting campaigns from start to finish
Experience managing influencer data, outreach, and performance within influencer marketing platforms
Experience with influencer networking and events
Experience with influencer data platforms like Traackr and Tribe Dynamics
Experience with EMV and Tribe Top 10 highly preferred
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