Influencer Marketing Manager
3 weeks ago
KITSCH is proud to be recognized as a self-financed, female and minority owned global accessory brand built on positivity and pure hard work. Established in 2010, with a business plan no longer than a paragraph, Kitsch has grown from door to door sales to selling products in over 27 countries across 20,000 retail locations worldwide.
KITSCH is committed to creating high quality products that are effortless, elevated and easy to use. From fashionable shower caps to our viral towel scrunchies, we aim to evolve your everyday essentials. We believe that everyone should feel confident when purchasing our products no matter your hair type, style, or budget.
We are seeking a motivated and organized Influencer Marketing Manager to join our marketing team at Kitsch. The ideal candidate will be a strategic thinker with a deep understanding of the beauty and haircare industry and a proven track record of developing and executing successful influencer campaigns. As a Influencer Marketing Manager, you will play a key role in driving brand awareness, engagement, and sales through meaningful partnerships with influencers and content creators.
Key Responsibilities:
- Develop and execute comprehensive influencer campaigns from start to finish from initial outreach, contract negotiation, campaign briefing & execution and post performance analysis.
- Identify and cultivate meaningful relationships with top-tier influencers, content creators, and brand ambassadors within the beauty and hair care space.
- Negotiate and manage influencer partnerships, including contract negotiation, content collaboration, and campaign logistics.
- Collaborate cross-functionally within the marketing team, product development, and creative teams to ensure alignment and integration of influencer initiatives with overall marketing efforts.
- Track and analyze key performance metrics to evaluate the effectiveness of influencer campaigns and optimize strategies for maximum impact and ROI.
- Stay up-to-date on industry trends, emerging platforms, and best practices in influencer marketing to drive innovation and competitive advantage.
- Provide leadership, guidance, and mentorship to junior team members to foster their professional growth and development.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or related field; MBA or advanced degree is a plus.
- 3-5 years of experience in influencer marketing, preferably within the beauty or fashion industry.
- Proven track record of successfully managing influencer campaigns from strategy development to execution and performance analysis.
- Must be comfortable leading and executing over 100+ partnerships monthly.
- Strong network of relationships with influencers and content creators across various platforms (e.g., Instagram, YouTube, TikTok, etc.).
- Excellent negotiation, communication, and interpersonal skills with the ability to build rapport and establish trust with influencers and stakeholders.
- Strategic thinker with a creative mindset and the ability to generate innovative ideas that resonate with target audiences.
- Analytical mindset with proficiency in data analysis tools and platforms to track, measure, and report on campaign performance.
- Ability to thrive in a fast-paced, dynamic environment and effectively manage multiple projects simultaneously.
- Passion for beauty, hair care, and emerging trends in the industry.
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