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Influencer Marketing Coordinator
4 months ago
Role Description
This is a full-time remote role for an Influencer Marketing Coordinator. The Influencer Marketing Coordinator will be responsible for managing influencer marketing campaigns, including identifying and contacting influencers, negotiating partnerships, and tracking campaign performance. This role will also involve monitoring industry trends, conducting competitor analysis, and providing recommendations for campaign optimization. The Influencer Marketing Coordinator will work closely with the talent management team to develop and implement influencer marketing strategies.
Responsibilities:
Assist talent manager with managing a roster of 10-20 influencers
Update influencers internal app and documents
Respond to questions in influencer group chats
Establish and maintain regular communication between the brand and influencer partners, actively source and negotiate new influencer partnerships
Create an advanced and comprehensive influencer content calendar to continually drive brand awareness and engagement
Monitor influencer content to ensure compliance with brand voice and campaign guidelines
Set goals, track conversions, and measure success of influencer campaigns
Actively keep a pulse on emerging influencers and trends through various social media channels such as Instagram, TikTok, Twitter, and Facebook
Negotiate partnerships with brands for best interest of creator
Attend meetings as needed
Other tasks as needed
Qualifications
Experience in influencer marketing and campaign management
Strong communication and negotiation skills
Knowledge of social media platforms and trends
Analytical and data-driven mindset
Ability to multitask and meet deadlines
Creative thinking and problem-solving abilities
Experience with content creation and storytelling
Experience in the fashion or beauty industry is a plus
Bachelor's degree in Marketing, Communications, or related field
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