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Amazon eCommerce Digital Marketing Specialist- Joico
3 months ago
At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.
Dare to make an impact?
YOUR ROLE
Partner with Amazon advertising, agencies, and internal stakeholders to develop comprehensive marketing strategies covering paid search, display, programmatic, and social media advertising.
Generate, develop, & scale search campaigns & programmatic ad buys across Amazon Sponsored Ads, Amazon DSP, and Google Ads to meet channel business targets.
Drive performance and efficiency of Amazon search campaigns and DSP orders, focusing on metrics such as ad spend, sales, ROAS, CPC, CTR, NTB%, and conversion rate.
Create and execute strategic media plans for major Amazon events like Prime Day.
Understand the consumer journey and marketing/sales funnel dynamics.
Manage complex catalogs and large media budgets efficiently while meeting monthly targets.
Collaborate with internal stakeholders to ensure timely delivery and implementation of display content based on promotional calendar and seasonal needs.
Work with Amazon advertising to analyze campaign data, audit/optimize search & DSP, build and test new ad types, and provide actionable insights & recommendations to key stakeholders.
Provide finance and customer support with monthly billing and reporting as required.
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