Social Media Manager

4 weeks ago

Park City, United States Kodiak Cakes Full time
Who are we?

Kodiak is one of the fastest growing food companies that is disrupting the industry with its better-for-you breakfast and snacking options. Our journey with food began by restoring the tradition of whole grain flapjacks and adding some protein to fuel folks' adventures. In the process, we discovered that foods made closer to nature are not only fueling but taste better. So, we set out to inspire wilder, wide-open lives by feeding epic days through real breakfasts. That's one of the reasons we're in the scenic Rocky Mountains of Park City, Utah: to live our purpose and be close to nature.

Our mission is to become the most loved, next generation food brand, and we're well on our way. We craft the best-selling whole grain flapjack mix in the nation along with toaster waffles, baking mixes, oatmeal, syrup, and snacking options at all major retailers. We're expanding rapidly as our business continues to grow year-after-year and need to build our team with people that share our passion for the outdoors, bring industry experience, thrive in an entrepreneurial culture, and want to make an impact in the food space. We believe that eating real, good-for-you food, being active outdoors, and preserving nature will restore balance generations before us worked so hard to forge. We embrace the spirit of the Kodiak - a pristine wilderness with a rich ecosystem - and we rely on that spirit of the Kodiak to inspire the work we do, the food we eat, and the way we play.

Job Type: Full-Time, Salaried (Exempt)

Job Location: Kodiak HQ: Park City, Utah

What will this position do?

We are seeking a creative and strategic Social Media Manager to join our marketing team. The ideal candidate will be responsible for developing, implementing, and managing our social media strategy to increase our online presence and improve our marketing and sales efforts. You will be working closely with the marketing team to ensure our social media platforms are aligned with our overall marketing strategy.
  • Develop, implement, and execute social media strategies that align with business goals across all organic social channels.
  • Lead our community growth & engagement strategies across all organic social channels.
  • Analyze social media metrics to gauge the success of campaigns and strategies, providing monthly reports with actionable insights.
  • Work closely with marketing, PR, lifecycle marketing, copywriting, and consumer response teams to ensure brand consistency and unified communications. Work directly with our Social Content Manager and design team to formulate data-driven creative strategies.
  • Formulate, calendarize, and manage all social content calendars across Instagram, Meta, TikTok, Pinterest, YouTube, ect.
  • Monitor SEO and user engagement and suggest content optimization.
  • Stay on top of the latest food/social media trends.
  • Performs other related duties as assigned
What are we looking for?
  • 3+ years' experience in social media marketing or bachelor's degree in marketing/ relevant field
  • Proven work experience as a Social Media Manager or similar role.
  • Hands-on experience in content management.
  • Self-starter with excellent communication skills.
  • Understanding of social media metrics; able to interpret the results and take action to increase the effectiveness of social media campaigns.
  • Team player with great collaboration skills.
  • Critical thinker and problem-solver.
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, TikTok and other social media best practices.
What else do I need to know?

This role is based in our headquarters near the ski slopes and mountain trails of Park City, Utah. We have a hybrid schedule. We offer competitive compensation and benefits that include:
  • Health/vision/dental plans
  • 401k match
  • Relocation assistance
  • Annual performance bonus
  • A company fleet of snowboards and other equipment
  • Active lifestyle allowance
  • Therapy Benefit
  • All-you-can-eat flapjacks
  • Flexible vacation
  • Early-out Fridays
  • Parental leave
  • Casual dress code
  • A variety of other Kodiak-unique perks


Recognized by Inc and Utah as one of America's best places to work, we are known for our awesome work environment - a fun and authentic place where wins are celebrated, collaboration is king, work is balanced with life, and every individual makes a deep impact. We proactively search for ways to develop each individual along their career path here at Kodiak and beyond. We're inspired and committed to creating natural, authentic food with superior taste to fuel a healthy, active lifestyle. We feel encouraged by some of the trends in food today and believe that with a concerted effort we can make an enormous impact in building momentum for natural, better-for-you foods. We invite you to apply to join our team and leave your legacy on the future of food.

At Kodiak, we foster a truly inclusive community that encourages, supports, and celebrates what makes each of us unique. We bring our full authentic selves to work and leverage our diverse backgrounds and perspectives to create a culture of belonging that feeds epic days & wilder lives.

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