Social Media Manager

4 weeks ago

Park City, United States Healthcare Markets, Inc. Full time
Job DescriptionJob Description

About Powered by MRP


Powered by a trusted technology-driven side-by-side managed marketplace, Powered by MRP provides the world’s largest selection of new and pre-owned medical equipment, pharma, supplies, and managed services from the MedTech industry’s top companies. We help medical providers streamline operations, generate new revenue, and even lower equipment and supply costs with our team of qualified, in-house experts ready to assess your new or existing clinic.

Join our dynamic team at MRP where the start-up feel meets the buzz of a busy, ever-changing environment. Embrace the fast-paced, challenging atmosphere as we navigate unique opportunities and cultivate diversity across all jobs and departments. If you’re ready to thrive in an environment where no two days are the same, MRP is the place for you.


Responsibilities:

  • Create, schedule, and post social media content to LinkedIn, Instagram, Facebook, X/Twitter, and TikTok
  • Utilize Canva and original photos and videos to create content
  • Schedule posts 6 weeks in advance
  • 12 posts each day between all channels
  • Monitor and reply to all messages and comments on all social channels
  • Oversee press release scheduling, editing, and communication with PR Firm and EVP of Marketing
  • Create rough drafts of social ads and facilitate communication with vendor for planning and implementing of new paid social media ads
  • Monitor success/failure of ads
  • Interview clinicians, trainers, and technicians for social media content
  • Analyze engagement and traffic metrics and adjust social media strategies accordingly
  • Train and actively manage the sales team on reposting strategy and enforce participation
  • Film LoFi videos for social when there are onsite trainings and demonstrations

Qualifications:

  • Proven track record of success in social media content creation that led to increase in awareness, traffic and lead generation (primary focus on awareness and lead generation)
  • Experience managing Google Ads via PPC and SEO campaigns
  • Prior experience leveraging Google Analytics to shape social media creative. Ability to derive actionable insights from analytics
  • Portfolio of post design content through Canva or similar tool
  • Ability to create an array of posts and schedule out in advance to meet internal KPI’s
  • Experience working inside of a B:B sales org
  • Cross-functional marketing experience
  • Experience working and excelling in a start-up environment or analogous always-evolving environment
  • Strong communication, organization and project management skills
  • Ability to support Marketing leadership in proofreading and other ancillary copy review tasks
  • Ability to work 5 days/week in office in Park City, UT

Education / Certifications:

  • Bachelor’s Degree but not required
  • Minimum of 3 years of B:B social media manager experience

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