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Sr. Integrated Marketing Manager

2 months ago

Atlanta, United States AEG Full time

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.

Make sure to read the full description below, and please apply immediately if you are confident you meet all the requirements.

Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.

If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer

Position Summary:

The Sr Manager Marketing is responsible for the development and execution of marketing and promotional plans for shows. This position will execute long-term marketing initiatives and oversee issues and risks that affect the marketing campaign. The Sr Manager Marketing-Integrated will work with artist managers, agents and marketing teams to develop effective integrated marketing plans that will reach the correct demographic and target customers appropriate for each show. In addition, this position will work with talent buyers, local and central leadership to oversee execution of best practices across email, social, media buying, customer relationship management, reporting, etc.

Essential Functions:

  • Responsible for the development and execution of marketing and promotional plans for shows. Develop and execute long-term marketing initiatives. Oversee issues and risks affecting the marketing campaign.
  • Generate marketing budget, book and account for advertising and media ensuring funds are allocated to correct partners. Manage advertising settlements for each show to ensure those are settled accordingly.
  • Work with national tour director, talent buyers, and regional marketing director to plan the marketing spend. Work with central digital media buying, partnerships, CRM and creative teams to develop digital marketing plans for targeted audiences, custom creative and impactful partnership activations.
  • Oversee and evaluate show performance market-by-market, making adjustments to meet marketing strategy in changing market or competitive conditions. Develop digital advertising plans to optimize campaigns for best performance to drive ticket sales.
  • Oversee publicity, advance press interviews, secure and manage artist availability for promotions with management, label and public relations agencies.
  • Collaborate with agencies and vendor partners like Ticketmaster and AXS on marketing opportunities, product development, and improving efficiencies.

Required Qualifications:

  • BA/BS Degree (4-year) (Advanced Degree Preferred) Marketing/Business Communications or a related field.
  • 6-8 years of Related work experience.
  • Experience with media buying, executing digital media plans and omni-channel digital marketing.
  • Experience working with email, mobile and digital marketing programs.
  • Experience sourcing and managing content development and publishing.
  • Experience and knowledge of music industry.
  • Strong knowledge of data analysis and budgeting.
  • Strong knowledge of programmatic media and real time bidding.
  • Strong knowledge of social media and online marketing initiatives and strategies.
  • Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google +Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.
  • Computer savvy with knowledge of MS Word, Outlook, PowerPoint, Google AdWords, Rubicon, CMS, Photoshop, WordPress.
  • Proficiency with Microsoft Office (Outlook, Word, Excel); and ability to learn required business systems.
  • Strong proficiency in content marketing theory and application.
  • Must be detail orientated with a high standard for quality and able to multitask and manage multiple campaigns and projects at once.
  • Executes creativity and documented immersion in Social Media.
  • Excellent interpersonal, as well as written and verbal communication skills.
  • Ability to effectively supervise and lead a productive team.
  • Ability to switch from the creative side of marketing to analytical side, ability to prove ideas are analytically sound.

AEG reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside his/her normal description.

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