Content Management Specialist

2 weeks ago

Grand Rapids, United States Meijer Full time

As a family company, we serve people and communities. When you work at Meijer, you’re provided with career and community opportunities centered around leadership, personal growth and development. Consider joining our family - take care of your career and your community

**Meijer Rewards**
- Weekly pay
- Scheduling flexibility
- Paid parental leave
- Paid education assistance
- Team member discount
- Development programs for advancement and career growth

The position is responsible for content planning and asset allocation for key initiatives, in partnership with Brand Leads, Brand Planners/Story Architects and Media. This function bears responsibility for message and asset allocation based on customer relevance, business value and cross channel integration. This individual assists in directing the efforts of the Brand Marketing, Promo Planning and Business Ops teams to drive connectivity and synergy at both a strategic and tactical level, and as well as other cross-functional partners across the organization including Own Brand, Sponsorships & Promotions, Health & Wellness, Curbside and mPerks.

*Hybrid Schedule offered: Monday-Wednesday in-office, Thursday-Friday flexible/remote days.*

**What You'll be Doing**:

- Understand and evaluate campaign goals and objectives from a content perspective across all channels.
- Review and filter marketing initiatives and messages to assign and allocate assets based on message prioritization, customer relevance, business value and integrated marketing planning.
- Demonstrate high level of understanding of strategy, media, creative, design/development/production process and industry/usage best practices.
- Educate organization (i.e. process definition, develops content standards, drives compliance, etc.).
- Develop and continually seek improvements in customer experience, effectiveness and efficiency, and to reduce costs and/or positively impacts sales and margins.
- Lead and facilitate content planning process to ensure solid integrated marketing from strategy to execution.
- Collaborate closely with Brand Planners/Story Architects, Media, and Business Ops teams to build and execute marketing plans.
- Choreograph content placement with Brand Planners in planning and execution.
- Identify content collisions/conflict, and then investigate and resolve by recommending and implementing solutions.
- Collaborate closely with Project Management and Centers of Excellence to establish work flow for requesting, creating, editing, publishing, and retiring content in a timely fashion.
- Proactively look for ways to improve and choreograph content flow through cross-functional departments.
- Set and manage expectations for cross functional teams (internal, external, agency partners, vendors).
- Monitor and maintain content inventories and matrices.
- Work closely with project management to achieve effective and efficient procedures with internal partners.
- Review and approve/reject work requests and manage content calendar/schedule.
- Proof and approve content.
- Manage conflicts.

**What You Bring with You (Qualifications)**:

- Bachelor’s degree in Communications, Marketing and/or Advertising preferred.
- 3 - 5 years of retail marketing or content development experience is required.
- Interactive content development, retail marketing, basic understanding of Microsoft Office Suite.
- Good project management skills. Ability to educate others, multi-task, and work collaboratively.
- The ability to lead through ambiguity, and influence and impact cross-functional teams is critical.

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