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Growth Marketing Manager
2 months ago
About Us: At Healthspan, we are changing healthcare delivery through our longevity-focused telemedicine platform. We specialize in interventions targeting cellular senescence and mTOR pathways, based on the pioneering research of Dr. Mikhail Blagosklonny. Our mission is to optimize human performance and cellular function, empowering patients to control aging and prevent age-related chronic diseases.
Responsibilities
Healthspan is looking for an experienced online growth marketer who will go beyond customer acquisition; this role must provide a 360 approach to scale conversions, and drive customer engagement and retention. The Growth Marketer will identify and fill in opportunity gaps across all funnels while optimizing strategies to achieve long-term business goals.
Required Skills
Data Analysis. You know how to glean actionable insights from data and combine those insights into cohesive growth strategies. You can think critically about data, use it for strategic decision-making, and clearly communicate your findings across an organization.
Cross-channel strategy: You know how to use multiple channels—including organic and paid social, PPC advertising, email marketing, and more—to drive quality traffic to landing pages, case studies, and other key pieces of content. You can drive traffic to the top of the funnel, convert visitors into subscribers, move them into a marketing funnel, and increase the lifetime value of existing customers.
Channel and website conversion rate optimization (CRO): You are an expert in the entire customer journey, and can identify specific hurdles within it that cause customers to lose interest. With this knowledge, you’re able to test different tactics” or run specific marketing campaigns to lift conversion rates throughout your funnel, until it runs like a well-oiled machine.
You can manage people, resources, and agencies. You have a knack for managing human and financial capital. This includes the management of agencies, freelancers, and full-time employees. You know which existing marketing channels merit more or less investment, and which new ones might be worth exploring—and you will manage the budget accordingly.
Customer segmentation: You are an expert in customer segmentation and personalization. You can optimize the user experience throughout your funnel, with automations based on behavior and psychographic data points.\
Recognize Strong Creative Content. You aren’t necessarily the snappiest copywriters, nor do you make the prettiest designs, but you recognize strong creative elements when you see them. You can also deduce if and when creative isn’t working and give actionable feedback on how to improve it.
Qualifications
Proven experience in scaling companies from $2-10 million in annual revenue, specifically within a startup environment.
A minimum of 3-5 years of hands-on experience in growth marketing roles, particularly in smaller, dynamic environments rather than large corporations.
Strong leadership skills with experience managing teams, resources, and external agencies.
Deep understanding of our product's value propositions and the ability to craft compelling marketing messages throughout the customer lifecycle.
A growth-oriented mindset with a track record of learning from feedback and driving continuous improvement in a dynamic environment.
Exceptional attention to detail with a focus on quality.
Proactive problem-solving capabilities and the initiative to lead projects to successful completion.
Professional Growth Opportunities
This role offers more than just a job; it's a career-defining opportunity. As Healthspan continues to grow, you will have the chance to advance in title, compensation, and responsibility. By joining our team, you’ll not only influence our strategic direction but also expand your skills in a thriving environment that values autonomy, craftsmanship and leadership. Whether you’re looking to become a key decision-maker in digital health or aiming to excel in a senior management position, Healthspan provides the pathway to achieve your professional goals. This role is designed for those who seek to make a mark in their career while contributing to a significant cause.
Our Culture At Healthspan
At Healthspan, leadership is not a role or title—it's an action. Every team member is empowered to take the lead on initiatives, prioritizing innovation and problem-solving at the forefront of our operations. As a startup with an ambitious mission, these qualities are not just valued; they are essential.
We are also deeply committed to the quality of our work. We are all working on honing our crafts. In doing so, we are not only seeking to achieve excellence in our outputs but also foster personal and professional growth. This attention to detail ensures that we continuously push the boundaries of the value that we can provide to our patients and the broader field of longevity medicine.
A growth mindset is the cornerstone of our team dynamic. At Healthspan, being adaptable, continuously learning, and embracing challenges are crucial for success. We seek individuals who are not only skilled but are also dedicated to personal development and are eager to contribute to our collective mission.
Lastly, our foundational purpose is to serve our patients. Healthspan was inspired by a personal health crisis experienced by our founder, which drives our commitment to deliver the highest possible value through our programs. Every aspect of our work is focused on enhancing patient care and outcomes.
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