Recruitment Marketing Specialist

1 week ago

North Olmsted, United States CareerBuilder Full time

At Fortune Brands Innovations we strive to fulfill dreams of home by aligning our work together, being agile in the face of change, holding ourselves accountable, and taking action with integrity and transparency. We encourage our associates to be their true self in our Home for All.
JOB DESCRIPTION:
We are looking for a creative and enthusiastic Recruitment Marketing Specialist to join our ambitious HR dream team and help us drive top talent to our company via modern & innovative recruitment marketing strategies. You will build brand awareness, be our storyteller, and maximize your creativity.
LOCATION:
This role is designated as a hybrid role which includes working at least 3 days per week (Tuesday, Wednesday, Thursday) in one of our offices located in Deerfield, IL, Oak Creek, WI, Toledo, OH, OR North Olmsted, OH area to foster better collaboration, connection, and innovation.
RESPONSIBILITIES:
Develop and execute marketing communications, campaigns, and paid media strategies to strengthen Fortune Brands Innovations' employer brand and highlight career opportunities for diverse audiences.
Generate engaging content (social posts, videos, newsletters) to showcase our EVP and employer brand.
Establish, monitor, and analyze key performance indicators (KPIs) for talent brand marketing efforts, offering insights to optimize strategies and initiatives.
Oversee and manage social media presence on platforms like LinkedIn, Glassdoor, Indeed, ensuring consistent messaging and brand representation.
Implement job description writing tools for consistent, best-in-class job advertisements across the organization.
Identify the tactics and platforms that will be most effective in reaching a specified target audience.
Create and implement strategies for building a talent network/talent community.
Develop email marketing campaigns to nurture candidate pipelines.
Monitor Glassdoor and plan and execute activities for engaging reviewers.
Design and plan recruiting events.
Serve as brand ambassador at various events, like career fairs or on-campus recruiting events.
Generate monthly updates for companys leadership about upcoming recruitment marketing initiatives.
Create monthly reports on key recruitment marketing metrics.
Communicate regularly with HR department to get a clear view of companys hiring needs and organizational goals.
Work closely with HR department to develop creative ways for addressing recruitment challenges.
Suggest new ideas for improving candidate experience and engagement.
Research marketing and advertising trends in the staffing industry.
Stay updated on the latest trends and best practices to drive innovation.
Develop an integrated approach across Corporate Communications, HR, and Talent Acquisition, aligning all touchpoints with talent brand strategy and plans.
Manage programmatic programs and ad budgets, monitoring performance through reporting and data analysis to provide insights for improvement.
Facilitate training sessions for the recruitment team, covering topics related to Recruitment Marketing and updates in the industry.
QUALIFICATIONS:
BA/BS degree in marketing, HR or related field
3 years of experience in recruitment marketing, marketing, or recruiting
Experience with oversight and execution of companys social media platforms
Experience with recruitment marketing software & tools (Canva, Hootsuite, CRM)
Experience managing vendor relationships and invoicing
Strong digital marketing acumen
Creative thinker and proactive problem solver
Self-starter with the ability to work independently.
Proficient in MS Office
Strong written, verbal communication skills and ability influence action and adoption
Able to adjust to rapidly changing situations and priorities.

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