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Manager - Digital Marketing

3 months ago

New Albany, United States Lane Bryant Full time

About us

KnitWell Group, a specialty retail operating company, comprises some of the most iconic brands in America – Ann Taylor, LOFT, Lane Bryant, and Talbots. Individually, our brands are unique and strong. Together, we are powerful.Our common thread is our commitment to create exceptional products, provide memorable experiences, and achieve superior results. Our associates are innovators who thrive through collaboration and are dedicated to excellence. At the heart of it all are the customers we serve. We are dedicated to creating fashion that not only looks good but also makes our customers feel good.

Lane Bryant Our founder, Lena Bryant didn't set out to change fashion forever, but that's exactly what she did. 120 years later, Lane Bryant remains the iconic plus-size brand. Empowering women is kind of our thing. Our inclusive community of customers and associates champions the acceptance of all sizes, shapes, and people. If you believe in the power of clothes to create confidence and empower self-expression, you'll be at home here.

About the role

The Manager, Digital Marketing will be responsible, in conjunction with the digital marketing team, external agency and one direct report, for the day-to-day execution across a host of tactics including Paid Search, Display, Paid Social and Affiliate marketing channels as well as site optimization for Organic Search. This person will partner with internal and external teams to ensure that each marketing channel aligns with current business and marketing needs. The primary responsibilities of this role is to aid in driving customer acquisition and retention through above mentioned channels, monitor budgets, continually evaluate ROAS and seek new ways to reach customers. Cross-functional communication between Digital Marketing, Creative, Brand, Merchandising and Social teams is also a critical aspect of this role. The impact you can have Define and execute digital marketing strategies across upper, mid, and lower full channels, including paid search, paid social, programmatic advertising, and video, in partnership with external agency and one direct report Evaluate new and current affiliate partnerships to understand opportunities to better leverage vendors and platforms Oversee creative briefs for all paid media campaigns and assets, working closely with the creative team to maintain brand standards and platform best practices; ensure that cross-functional teams are equipped with insights on content performance to inform future content strategies and briefs Attend appropriate weekly/monthly internal meetings to understand business needs and manage communication of business needs to external partners. Participate in and run weekly channel meetings with media agency partners Generate daily/weekly/monthly reporting and analysis to internal teams, including channel performance, creative optimization & market/channel trends and opportunities Support and monitor digital marketing budget to ensure alignment with overall business objectives and report on actual, budgeted and forecasted projection in both spend, demand and return on ad spend on regular weekly, monthly, quarterly and annual basis, along with managing invoices. Utilize Multi-Touch-Attribution platform to identify enterprise optimization opportunities Analyze digital platform and landscape changes & opportunities for testing and seasonal planning integration. Partner with key digital account executives (ex: Facebook & Google) to understand product roadmap and beta opportunities Participate in roadmapping of strategy, including creative testing strategies on multiple social media platforms (Facebook, Pinterest, etc) You’ll bring to the role

5+ year(s) experience in digital marketing, marketing analytics or performance marketing – retail, apparel and omni-channel experience a plus 2+ years within an ecommerce or agency environment- retail, apparel and omni-channel experience a plus Experience managing direct reports Proven track record of managing digital marketing programs and optimizing campaigns for performance Experience reporting on KPIs, marketing performance, user behavior, shopping flows, marketing tests & analysis. Excellent interpersonal skills and the ability to build effective internal and external relationships Knowledge of Analytics Systems ie. Adobe Ominiture, IBM Coremetrics or Google Analytics Experience or knowledge of multi-touch attribution methodology and/or platforms Benefits at KnitWell Group Merchandise discount at our brands: 50% off regular-priced merchandise at Ann Taylor, LOFT, & Lane Bryant (in store and online) Support for your individual development plus career mobility within our family of brands A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities* Medical, dental, vision insurance & 401(K) retirement* Employee Assistance Program (EAP) Time off – paid time off & holidays* *Any job offer will consider factors such your qualifications, relevant experience, and skills. Eligibility of certain benefits and associate programs are subject to employment type and role.

This position works in a hybrid model, with three days per week worked in the New Albany, OH location and two days per week worked remotely. #LI-CS1 Location:

LB OH Corp Office-LaneBryant-New Albany, OH 43054

Position Type:

Regular/Full time

Equal Employment Opportunity

The Company is committed to hiring and developing the most qualified people at all levels. It is our policy in all personnel actions to ensure that all associates and potential associates are evaluated on the basis of qualifications

and ability without regard to sex (including pregnancy), race, color, national origin, religion, age, disability that can reasonably be accommodated without undue hardship, genetic information, military status, sexual orientation, gender identity, or any other protected classification under federal, state, or local law. We do not discriminate in any of our employment policies and practices. All associates are expected to follow these principles in all relationships with other associates, applicants, or others with whom we do business.

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