Digital Marketing Manager

3 weeks ago

New York, United States Curb Mobility Full time

About Curb

Curb is driving the future of taxi and reimagining urban mobility with a driver-first approach to ride-hailing. Bringing upfront pricing to the largest nationwide network of taxis and licensed for-hire vehicles, Curb is providing unparalleled transparency to riders and drivers alike. Curb is connected to over 100,000 drivers in dozens of cities across the US and UK, powering millions of taxi rides worldwide and facilitating billions of dollars in payment transactions annually through its open mobility platform.


Curb has built an innovative suite of products that provide a unified supply of taxis and licensed for-hire vehicles - the first of its kind to bring solutions for passengers, drivers, and fleet management. Their B2B services power millions of rides for transit agencies, healthcare providers, and businesses, while also providing effortless payments and advertising that reaches captive audiences of millions on Taxi TV.


Every day we take on the exciting challenges that come with building the mobility network of the future. Our teams of passionate entrepreneurs, creative thinkers, and change-makers are in our offices in Long Island City, NY (HQ), Northern Virginia, Las Vegas, and London.


Position Summary

We're looking for a Digital Marketing Manager to drive the execution of world-class integrated marketing plans and campaigns and deliver brand impact and growth for Curb. You will report to the Marketing Director and work cross-functionally to create the future of the brand for drivers and riders. This is a unique opportunity to join an exceptional team in a fast-paced and rewarding environment.


As a Digital Marketing Manager, you will be responsible for enabling communications, incentives, and paid marketing activities, to deliver reliably great experiences and excellent value for Curb users, drivers, and businesses. You will have the ability to define the strategy and plans to grow our brand through digital channels and partner with cross-functional teams and agencies to execute them with excellence.


You must be a highly motivated, entrepreneurial, and creative out-of-the-box thinker. You must be detail-oriented and organized but also excited to roll up your sleeves and get your hands dirty. You must be a data-driven decision-maker, someone who can drive marketing decisions based on analytics. Most importantly, you will work closely with business and product leadership to share our vision and tell our story to the industry. This is an exciting opportunity, and we are looking for someone hungry to make an impact and be a crucial part of the think tank.


Join us We’re working and playing at an incredible moment of joy and optimism. COVID-19 cases have decreased, restrictions are lifted, and people are going out again, albeit carefully. And Curb has a major role to play in helping those people get back out there safely.


What You'll Be Doing:

  • As the Digital Marketing Manager, you will be the center of knowledge for Curb’s CMS and web analytics tools
  • Develop and execute multi-channel marketing strategies for rider, driver, and business products
  • Uncover new areas of opportunity and leverage findings to scale our communication channels and platform
  • Responsible for digital projects from beginning to completion – intake site requests, making sure changes, assets, directions, and best practices are implemented. Communicate across stakeholders to set timelines and expectations and keep them informed
  • Creating and optimizing landing pages for complex products/services, incorporating A/B & multivariate testing
  • Manage budgets and platform mix to achieve volume and efficiency goals
  • Drive growth through new targeting and bidding improvements, leveraging data to find new profitable segments, and testing into new platforms, and channels
  • Develop metrics to help the business understand the unit economics of different digital spend options and manage budgets to maximize profit
  • Collaborate with our data, product, and engineering teams to ensure quality, accessibility, and consistency of digital marketing data for analytics, attribution, and reporting
  • Lend a strong voice to the future growth of the company



Requirements:

  • 5 years of professional work experience in a marketing role at an agency or in-house
  • Must be located in NYC, hybrid work schedule.
  • Prior experience in growth marketing, product marketing, or lifecycle marketing.
  • Excellent project management and interpersonal skills with the ability to balance rigorous attention to detail with swift execution
  • Analytical thinker with experience in data-driven marketing
  • You know your markets, customers, and competition, and you're strong at bringing this information into your marketing strategies.
  • You’re diligent when it comes to formatting, organizing down to the smallest detail, and meeting your deadlines
  • You’re proactive, value accountability, and take pride in running your projects
  • Experience with marketing tools (Analytics, Email Marketing, Social Listening, SMS Marketing, Website Builder, In-app Consumer Touch Point, etc)


Benefits:


  • Free lunch every day in the office
  • On-going diversity and inclusion training
  • Short and long-term disability
  • Shuttle service from ferry or subway station to the office
  • Great medical, dental, and vision insurance options
  • Mental health benefits
  • Peleton Subscription
  • 15 days PTO + 10 paid holidays + 10 sick days
  • 401(k) matching
  • Pre-tax commuter benefits, HSA, FSA, Dependent Care
  • 16 weeks paid maternity leave, 6 weeks paid paternity leave - biological, adoptive, and foster parents are all eligible



Curb is proud to be an equal opportunity employer.

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