Digital Marketing Manager

4 weeks ago

New York, United States HOPSCOTCH Season USA Full time

HOPSCOTCH SEASON USA


HOPSCOTCH SEASON, formerly known as Sopexa is an international food, beverage & lifestyle communications agency working with brands and collective organizations. The NYC office boasts over 40 clients in the food and beverage industries and has been around for over 60 years. Our unique expertise is focused on amplifying the stories and the voices behind the brands, producers, and at times entire regions we work with tailoring their strategies and messaging for the U.S market, or any of the other 23 countries we are present in. HOPSCOTCH SEASON advises and assists clients with marketing strategies and campaign execution for consumer and trade audiences alike across PR, Digital, Social, Influence, Content, Event, Shopper Marketing and Strategic Partnerships. HOPSCOTCH SEASON is 250+ employees strong worldwide, all with a passion for food, for wine and spirits, and for the people and the heritage behind each of the products we represent. The agency is part of the Hopscotch Groupe which is headquartered in Paris.


WHAT’S IN IT FOR YOU

  • Work on food and beverage clients with a focus on wine regions
  • Become part of a multi-talented team of 30+ employees working together on PR/Digital/Event/Shopper Marketing programs
  • Enjoy working on international clients from France, Italy, Portugal, Austria, Chile
  • Enjoy the benefit of hybrid work, with 2 days at the office per week
  • Generous time off: 15 PTOs + the last week in December when the office closes + 3 personal + 5 sick days.
  • 5% 401k Contribution
  • Healthcare covered at 98%


PROFILE

  • Minimum of 2 years digital experience – Agency experience a plus
  • Excellent writing skills
  • French or Italian fluency a plus
  • Experience in paid social media – Ads, boosts, sponsored content
  • Strong interest in food and beverage sectors, wine knowledge and certification a strong plus
  • Experience in developing content and content partnerships
  • Experience working with Influencers
  • Strong knowledge of digital channels, community management tools and platforms
  • Detail-oriented and resourceful
  • Candidates must be legally authorized to work in the U.S and/or hold a permanent working permit


RESPONSIBILITIES

 

Paid Social (~35%)

  • Handle day-to-day management of paid social campaigns, including social advertising, boosts, and paid search among B2B and B2C accounts
  • Create and optimize paid media strategy to support account growth goals
  • Define, measure, and report on relevant paid media KPIs
  • Manage overall paid media budget
  • Provide advice on best practices and new trends/tech


Digital Communications and Community Management (~65%)

  • Develop, implement, and manage social media strategy from start to finish with focus on Instagram, Facebook, Twitter, and LinkedIn
  • Manage and oversee social media content creation – photoshoots, influencer campaigns, and freelance work
  •  Draft brand content – content calendars, influencer briefs, event invitations, online content such as blog posts, etc.
  • Organize, manage, and host influencer events on behalf of clients
  •  Assess KPIs (growth, engagement, etc.) and ensure campaign success via social media listening, monitoring, reporting and analysis
  • Collaborate and grow network of influencers, KOLs, content creators, freelancers, creatives, etc.
  • Stay abreast of ever-changing digital landscape and best practices in the field

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