Digital Marketing Specialist

2 weeks ago

West Valley City, United States LaSalle Network Full time

Lasalle Network is looking for a

Digital

Marketing Specialist

to join our plastic manufacturing client's new product development team If you have a background in durable consumer goods, this is the perfect role for you

As the

Digital

Marketing Specialist , you will report to the Head of Quality and have the opportunity to own the company's internal marketing efforts and ultimately build this client's brand. The ideal

Digital Marketing Specialist

will have a Bachelor's degree and 4+ years of experience in marketing. This person will have the responsibility of designing new marketing collateral, digital marketing campaigns, etc.

Digital Marketing Specialist Responsibilities:Plan, execute and measure multi-channel marketing campaigns, incorporating digital, social, email and offline tactics to reach target accounts and audiences effectivelyCollaborate with sales and product teams to identify high-value customers and accounts and create detailed account profilesCreate goals and objectives in order to approach customers through appropriate marketing channelCollaborate with content creators to produce industry-specific content that positions our client's products as essential products for their customersWork with creative teams to develop branding ideas, graphic designs, promotional materials and advertising copiesAnalyze data and metrics to assess campaign performance and adjust strategies accordingly to optimize resultsUtilize marketing automation and CRM (customer relationship management) tools to track, manage and nurture key accounts effectivelyWork closely with the sales team and new product development team to ensure alignment between marketing efforts and sales objectives, including lead generation and customer retention

Digital Marketing Specialist Requirements:Bachelor's degree in a related field3+ years of experience in marketing (client side or agency) working specifically with durable consumer goods or in the manufacturing industryProven project management skillsSelf-starter with excellent work ethic, outstanding judgment, attention to detail and positive customer service attitudeAbility to manage multiple projects at onceProven experience in creating and executing marketing campaignsStrong analytical skills to measure and report on campaign effectivenessExcellent communication and interpersonal skillsProficient in marketing automation tools and softwareResults-driven mindset with a focus on meeting or exceeding targets

If this role interests you, please apply today. We look forward to reviewing your application.

Thank you,

Stephanie MoncadaPrincipalLaSalle NetworkLaSalle Network is an Equal Opportunity Employer m/f/d/v.LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries.LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets. LNHRMKT #J-18808-Ljbffr

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