Digital Marketing Manager

3 weeks ago

Garnet Valley, United States Mishimoto Full time
About Mishimoto

Mishimoto is the flagship brand of Resource Intl., an industry-leading engineering firm specializing in performance automotive products. We make the best cooling systems for our favorite performance cars. We move fast, we are driven to win, and we know it is important to be cool, whether it's under the hood of a car or at an awesome place to work. Our state-of-the-art corporate campus is located in Garnet Valley, PA, with four subsidiary locations worldwide.

Benefits and Perks

Our employees love our workplace because:
  • It's a gearhead's dream - Design and develop performance automotive products for the car scene.
  • We make way for play - Attend wine and cheese gatherings and hit up our favorite events, from drift to autocross to classic car shows.
  • We take a breather - Enjoy an in-house gym, massage chair, and healthy-snack vending machine.
  • Our workplace is beautiful - Work in an office designed to stimulate creative thinking.
  • The employee discounts rock - Get exclusive access to Mishimoto products and discounts from our partners.
  • The bennies- Medical, dental, vision, paid time off, 401(k) w/ 4% match, disability pay, and life insurance.
  • We score - The bonus program is tied to overall company performance goals.
  • Dog Days Bring your dog to work everyday
Mishimoto is the world leader in aftermarket performance cooling products. Our Digital Marketing team is key in promoting our Push the Limits lifestyle brand. The Digital Marketing Manager helps us keep a strong digital footprint by strategizing and implementing digital advertising campaigns across multiple Mishimoto channels, including email, SMS, social media, search platforms, and marketplaces.

Our Digital Marketing Manager understands the importance of shaping the story of a brand and tailoring that story to each generation of consumers. You'll take the digital marketing tools of the trade, apply them to our potential and existing consumer base, and deliver targeted campaigns that both increase brand awareness and drive prospects to conversions.

The Digital Marketing Manager will report directly to the Vice President of Marketing and will coordinate with internal teams as well as third party firms and resources to achieve goals.

What You'll Do:

You'll manage and implement the digital marketing strategy and lead tactical operations across our growth-centric paid advertising channels. You will play an integral role in developing impactful campaigns to increase product demand and consumer sales, increase qualified traffic to our consumer websites and marketplaces, and tell our brand story to targeted customer segments.

Digital Advertising - You'll cater our content to specific customer audiences by:
  • Developing a thorough understanding of our brand and products.
  • Ensuring brand consistency and accuracy in campaigns across multiple channels including email, SMS, social media, search platforms, and marketplaces.
  • Managing paid social media advertising campaigns to facilitate corporate needs such as advertising new and existing products, contests, Mishimoto career opportunities and special programs.
  • Managing the product release process.
  • Managing paid marketplace advertising campaigns for new and existing products while scouting the competitive landscape for additional marketplace advertising opportunities.
  • Managing our global email and SMS marketing efforts, including list building, creating, and maintaining automated workflows as well as individual campaigns.
  • Implementing and monitoring Google search, shopping, display and video campaigns globally.
  • Creating and maintaining audience segments, strategizing, and implementing A/B testing based on purchase history, geographic location, and other customer attributes and behaviors to drive performance.
  • Performing daily account management and monitoring KPIs of all advertising accounts and platforms.
  • Analyzing data flow between advertising channels to develop and implement solutions that coordinate and optimize campaigns based on the customer journey.
  • Developing and implementing optimized campaign structure, strategy, and targeting in accordance with company goals and marketing budgets.
  • The proof is in the numbers. You will create weekly and monthly campaign reporting for all major metrics, goal tracking, and other initiatives to present to stakeholders showcasing progress against goals.
  • Continuous learning to maintain professional knowledge and stay well informed of industry trends.
  • Managing direct reports while creating a positive, engaged culture.
  • Responsible for recruiting, performance management and employee development.
Marketing Support - You'll be team player and help the marketing team succeed by:
  • Being an all-around good guy or gal and giving the marketing team additional support as needed.
Your Creds:
  • Bachelor's degree in Marketing, Advertising, Communications or related discipline.
  • 5+ years of professional experience in e-commerce advertising, digital advertising, including Google/Bing, social media, and marketplaces.
  • 3+ years of professional experience in email and SMS marketing.
  • Experience leading and developing direct reports.
  • Expert in
  • Ability to leverage data and translate into strategic recommendations.
  • Well versed in e-commerce advertising and digital platforms including Google Search, Google Shopping, Microsoft, Facebook, eBay, Instagram, etc.
  • Well-polished written and verbal communication skills
  • Demonstrated problem-solving and analytical skills
  • Excellent communication, interpersonal, and listening skills
  • Ability to work outside of normal business hours as needed
  • Microsoft Office. You can organize and navigate data in Excel like a champ, and you communicate seamlessly in Outlook.
Extra Credit:
  • Automotive enthusiasm and/or automotive industry experience
  • Experience managing digital product feeds
  • Experience using data visualization platforms such as Google Data Studio
  • International marketing experience
  • Master's Degree
Who are you?
  • Mad multitasking skills. You are comfortable switching gears and being hands on.
  • Stellar written and verbal communications. Your friends might get annoyed when you constantly correct their grammar, but this pet peeve will be one of your greatest assets.
  • You are organized and give attention to details. You enjoy dotting your i's and crossing your t's. You are meticulous but know when good is good enough.
  • You're a planner. Your day is meticulously organized from start to finish.
  • You are known for your interpersonal skills and diplomacy.
  • You believe feedback is a gift. You welcome constructive criticism continually wanting to improve. You own and learn from your mistakes.
  • You have loads of good judgment, common sense, passion, responsibility, and confidence.
  • You have strong problem-solving ability. You can think of a way to handle anything.
  • You play well with others. You are solution oriented and know that it takes good communication and collaboration across an organization to be successful. We're Team Mishi.
  • You rise to the challenge of producing quality work with constraints imposed by the tyranny of time.

Mishimoto is made up of people with many different backgrounds and lifestyles, and we like it that way. We invite applications from people of all stripes. We don't discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, pregnancy status, veteran status, or any other differences that people imagine to discriminate against one another. Also, if you have a disability, please let us know if there's anything we can do to make the interview process better for you; we're happy to accommodate.

  • Digital Marketing Manager

    4 weeks ago

    Garnet Valley, United States Mishimoto Full time

    About Mishimoto Mishimoto is the flagship brand of Resource Intl., an industry-leading engineering firm specializing in performance automotive products. We make the best cooling systems for our favorite performance cars. We move fast, we are driven to win, and we know it is important to be cool, whether it's under the hood of a car or at an awesome place to...

  • Digital Marketing Specialist

    1 week ago

    Fountain Valley, United States Bunzl plc Full time

    Kishigo, a division of Bunzl, is seeking a Digital Marketing Specialist for our office in Fountain Valley. The Digital Marketing Specialist will be responsible for developing and managing content distribution to online channels, including social medi Marketing Specialist, Marketing, Digital, Specialist, Social Media, User Experience, Manufacturing, Business...

  • Director of Digital Marketing

    2 days ago

    West Valley City, United States ReliaQuest Full time

    Develop and execute comprehensive web and digital marketing strategies to drive customer acquisition, engagement, and retention. Lead a dynamic team of digital marketing professionals, providing guidance and fostering a collaborative and innovative e Marketing, Director, Digital, Customer Experience, Technology, Business Services

  • Digital Marketing Specialist

    4 weeks ago

    West Valley City, United States SYVO Full time

    Join our team at SYVO, a leader in revolutionizing the retail industry through best-in-class, mobile-friendly website designs and cutting-edge digital marketing strategies. Located in Austin, TX, SYVO extends its innovative services globally, catering to clients in the U.S., Canada, and Australia, embodying the new era of fashion industry technology. ...

  • Marketing Manager

    7 hours ago

    Valley Cottage, United States National Ramp - Home Access Full time

    Thank you for your interest in joining the National Ramp team! National Ramp is in search of a passionate and enthusiastic Marketing Manager who will bring their expertise to our team and help us grow to become the #1 Ramp Company in the World.National Ramp is a market leader, innovator, and disruptor providing newfound freedom to elderly and disabled human...

  • Manager, Digital Strategy and Content Creation

    19 hours ago

    Simi Valley, United States The Ronald Reagan Presidential Foundation And Library Full time

    Manager, Digital Strategy and Content Creation The Ronald Reagan Presidential Foundation and Institute The Ronald Reagan Presidential Foundation and Institute (RRPFI) is the sole nonprofit organization created by President Reagan charged with continuing his legacy and advancing his principles – limited government, individual liberty, economic opportunity,...

  • Marketing Specialist

    6 days ago

    Jurupa Valley, United States Fadeaway Marketing Full time

    As a leader in marketing and consulting, we specialize in designing and implementing customized on-site marketing tactics for a Government Funded Essential Program. By using a personalized approach for every prospective customer, we are able to assist underprivileged communities across the region to improve the quality of life and seek impactful alternatives...

  • Marketing Manager

    3 weeks ago

    Valley View, United States Event Source Full time

    Benefits: 401(k) 401(k) matching Bonus based on performance Company parties Competitive salary Dental insurance Employee discounts Health insurance Opportunity for advancement Paid time off Training & development Vision insurance Wellness resources At Event Source / Panache Events / So Cool Events, our associates are more than promoters of our exceptional...

  • Manager, Digital Strategy and Content Creation

    1 day ago

    Simi Valley, United States The Ronald Reagan Presidential Foundation Full time

    The Ronald Reagan Presidential Foundation and Institute The Ronald Reagan Presidential Foundation and Institute is the sole nonprofit organization created by President Reagan charged with advancing his legacy and principles - individual liberty, economic opportunity, freedom and democracy, peace through strength, and national pride. The Foundation is a...

  • Marketing Manager

    4 weeks ago

    West Valley City, United States Integrated Engineering Full time

    Job DescriptionJob DescriptionJob Summary:The Marketing Manager will oversee and continually develop the people and processes in marketing and sales to ensure high performance and behaviors that align with company values. Develop and implement a comprehensive marketing strategy to promote the company's products or services, attract and retain customers,...

  • Director of Digital Strategy and Communications

    3 hours ago

    Simi Valley, United States The Ronald Reagan Presidential Foundation And Library Full time

    Director of Digital Strategy and Communications The Ronald Reagan Presidential Foundation and Institute The Ronald Reagan Presidential Foundation and Institute is the sole nonprofit organization created by President Reagan charged with continuing his legacy and sharing his principles – limited government, individual liberty, economic opportunity, freedom...

  • Marketing and Advertising Manager

    7 hours ago

    Center Valley, United States Universal Compressed Air Full time

    Job DescriptionJob DescriptionBACKGROUND Universal Compressed Air (UCA) is a small, privately-owned and thriving high-technology business in the Lehigh Valley, focused on Compressed Air Systems (CAS) for industry. UCA engineers, constructs, operates, and manages CAS for a variety of industrial applications. POSITION SUMMARY  The Marketing and Advertising...

  • Marketing Project Manager

    1 week ago

    West Valley City, United States Silencerco Full time

    Position Title: Marketing Project Manager Location: West Valley City, UT Employment Type: Full-time Shift: Day Shift - 9:00 AM - 5:30 PM (Monday - Friday) Position Description The Marketing Project Manager at SilencerCo will be responsible for planning, executing, and overseeing marketing projects to support the company's brand objectives. This role requires...

  • Google Marketing Specialist

    2 days ago

    Hunt Valley, United States Digi Solutions Full time

    Job DescriptionJob DescriptionDigi Solutions is committed to becoming the premier digital marketing firm in the United States as defined by our quality and service. Our mission, as a boutique marketing firm, is to help businesses grow both exponentially and sustainably through developing partnerships based on consultative conversations. To help us actualize...

  • Google Marketing Specialist

    5 days ago

    Hunt Valley, United States Digi Solutions Full time

    Digi Solutions is a leading marketing company dedicated to [your company's mission or goal]. We are seeking a talented Google Marketing Expert to join our dynamic team. This individual will be responsible for developing, implementing, and managing marketing campaigns that promote our products and services through Google platforms. **Key Responsibilities** -...

  • Google Marketing Specialist

    5 days ago

    Hunt Valley, United States Digi Solutions Full time

    Job DescriptionJob DescriptionDigi Solutions is a leading marketing company dedicated to [your company's mission or goal]. We are seeking a talented Google Marketing Expert to join our dynamic team. This individual will be responsible for developing, implementing, and managing marketing campaigns that promote our products and services through Google...

  • Market Sales Manager

    4 weeks ago

    Simi Valley, United States 2020 Companies, Inc. Full time

    **Job Type**: Regular **Work Location**: Market - SAMDA - CA - LA Northwest Valley **Overview**: **2020 Companies has partnered with Samsung Electronics America to hire a full-time Market Sales Manager!** Are you a sales dynamo with an unwavering passion for technology and a proven ability to build rapport with people? Do you excel in environments where...

  • Manager, National

    1 month ago

    Fountain Valley, United States Hyundai Motor America Full time

    **Manager, National & Brand Marketing**: **Date**:Apr 24, 2024 **Location**: Fountain valley, CA, US, 92708 **Company**:Hyundai Motor America At Hyundai, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package. **_It’s time you rethink what you expect from an...

  • Product Marketing Manager

    1 day ago

    West Valley City, United States AAPC Full time

    Job DescriptionJob DescriptionThis is a remote positionOur growing, creatively minded and analytically driven Business-to-Business Marketing (B2B) Team is looking for a talented Product Marketing Manager of Higher Education who has a passion for higher education, is people-oriented, and solid communication and organization skills. This position requires...

  • Director, Digital Content

    1 day ago

    Union Valley, Texas, United States Sinclair Broadcast Group Full time

    Job DescriptionPosition Summary:Fox 45 Baltimore is seeking a dynamic and experienced Digital Director to oversee the editorial control of our digital platforms, including the Fox 45 website and our accounts on Facebook, Instagram, and TikTok. The ideal candidate will possess in-depth knowledge of different digital platforms and their respective audiences,...