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Account Based Marketing Manager
3 months ago
Exciting opportunity for a Demand Generation Marketer with ABM experience to revitalize and build a mature account-based go-to-market strategy for our SaaS client.
Reporting to the Director of Demand Generation, the Account Based Marketing Manager (Hybrid) will champion the development, execution, and continuous innovation of highly strategic account-based marketing campaigns to drive new business pipeline and revenue. This role is for someone who has a high degree of creativity, agility and exceptional skills in cross-departmental collaboration. This position sits within a well-established Marketing org with cross-functional partners in sales, media, content + creative, product marketing, data + analytics, consumer marketing, and marketing operations.
This is an exciting opportunity for someone who likes fast-paced environments, a builder, open to try new things, and a progressive thinker about how Marketing and Sales can work together to create pipeline.
Candidates will beed to live:
1. local/hybrid (on-site 2 days a week)
OR
2. Regional/250 miles (be on-site one week a month - mileage, hotel, food expensed)
Successful candidates in this role have:
-5+ years of marketing experience with B2B enterprise marketing and demand generation experience - must have solid experience with ABM strategies
-Experience partnering with sales to execute strategic outbound and ABM initiatives
-Knowledge of various tools and marketing tech stacks
-Strong project management skills, attention to detail and the ability to manage a campaign end-to-end.
Within first 3 months:
- Familiarize yourself with marketing and revenue operations - processes, sales process, handoffs, SLAs, sales territories, tech reporting, tracking, rhythm of business, etc.
- Get up to speed on our GTM, goals and marketing strategies, Ideal Customer Profile, existing account base, messaging, competitors and etc.
- Implement and execute an account scoring methodology to drive account prioritization, selection process and account tier cohorts.
- Deliver a 6 month 'plan on a page' that outlines a comprehensive account-based marketing plan for strategic account cohorts, outlining personalized approaches, key messaging, content needs, engagement tactics, KPIs, reporting needs and quick wins.
Within first 6 months:
- Working cross-functionally to develop and execute integrated global account-based campaigns (1;few and ), across multiple channels (website, paid, events, direct mail, outbound, social, etc.) to engage, nurture and convert strategic accounts.
- You have collaborated with Marketing Operations and have established and implemented a KPI and reporting framework to measure the success and efficacy of account-based initiatives.
- You are ensuring that Field, Paid Media, and Business Development teams are integrating ABM strategies into broader marketing plans.
Within first 12 months:
- The fruits of your success in executing and managing integrated and orchestrated global account-based marketing campaigns are successfully engaging accounts and producing quarter-over-quarter growth in program KPIs and goals - including pipeline.
- You have established a feedback loop with Sales and other stakeholders and are continuing to innovate account-based campaigns in partnership with digital, field, content, and, most importantly, sales teams.
- You have built trust with stakeholders and are fostering a culture of collaboration and knowledge sharing within the team and cross-functional departments.
