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Marketing Business Partner Manager
4 months ago
The Marketing Business Partner is the instrumental position to define and prioritize strategic marketing projects, campaigns, and programs to support the growth of the Latin America region within the HVACR Americas business unit. In collaboration with business leaders and peers, you will leverage expertise across the organization define the go-to-market strategy for regional products, campaigns, and external communications, as well as advise and collaborate on the marketing plans and tactics with the Campaign Management and Enterprise Marketing Capabilities teams.
**AS THE MARKETING MANAGER YOU WILL:**
+ Be the business liaison between Enterprise Marketing and the Latin America business and advocate for the business priorities.
+ Operate in a matrixed organization by working with marketing leaders and peers.
+ Align with business leadership, market management, product marketing, product management, and sales in Latin America and countries of product origin to define prioritization of marketing programs, product launches, and events.
+ Be responsible for understanding the business key priorities and defining actionable marketing KPIs for each program.
+ Drive the strategy and plans with campaign team and Latin America marketing coordinators. Marketing programs will drive brand preference, increase product sales, influence system specifications, and educate the market about new technology advancements and industry changes.
+ Understand our portfolio of brands, their products, and their respective markets and customers and serve as the driving force behind product and customer messaging.
+ Develop marketing briefs that are leveraged to initiate and guide projects with internal marketing team members or agency members.
+ Lead and own the relationship of regional marketing agencies responsible for translations and PR/editorial within Latin America regions.
+ Collaborate with business partners across the global organization to identify and promote comprehensive solutions to meet customer needs.
+ Define the strategic direction and messaging for trade shows and events in the Latin America region.
+ Work with business teams to define the value proposition to channels and customers, as well as position against competitors.
+ Communicate marketing initiatives and program progress and success to business stakeholders and teams across varying levels of the organization.
+ Work with internal marketing team members and agency partners to support the development of marketing tactics, including PR, digital, collateral, social, creative, and video development.
+ Enable the sales team by equipping them with tools and materials to drive the adoption of Copeland products in the marketplace.
+ Determine the annual marketing budget and allocation for each program/initiative by working with Enterprise Marketing teams and the Latin America business team.
+ Support strategic planning, executive presentations, and market sizing initiatives by working in collaboration with Vice President / General Manager of Latin America
**Flexible Work Schedule Remote Work Option and Core Hours**
This role has the flexibility of a remote work option up to three days a week and a core hour schedule. You can choose to flex your start and stop times given you are working during the core hours of 9:00 AM - 3:00 PM. Our teams work together to ensure our chosen work schedules enable our creativity and productivity as we serve the needs of our customers.
**REQUIRED EDUCATION, EXPERIENCE & SKILLS:**
+ Bachelors degree required (Business/Marketing/Communications degree preferred)
+ 5 years of experience in brand/marketing management or a related position
+ Managerial experience
+ Verbal and written fluency in Spanish and English
+ Self-starter with the ability to quickly solve challenges/problems
+ Ability to manage and grow relationships with cross-functional teams
+ Strong verbal and written communications skills with expertise in Microsoft Word, Excel, and PowerPoint
**PREFERRED EDUCATION, EXPERIENCES & SKILLS:**
+ Master's degree in business management or marketing
+ Experience working in the HVACR industry and familiarity with compression products, channel stakeholders, and dynamics.
+ Verbal and written fluency in Portuguese
+ Experience either working with or at mid to large-sized marketing and/or digital agencies.
+ Strong familiarity with B2B marketing and content strategies (owned, earned, paid)
**Why Work in the Greater Palm Beach Area**
Sunrise, FL is located in Broward Country, just 40 minutes from Miami and 20 minutes from Fort Lauderdale, surrounded by many beautiful beaches. Located near the Atlantic Ocean, there is no shortage of aquatic activities. Broward is a family-friendly area with schools committed to providing a world-class education.
**About Our Location**
Our core business strategy is to continue to drive penetration with a broad portfolio of products and solutions, and continue to be the industry steward supporting higher efficiency equipment and system transitions to new refrigerants. We have a proven record on financial performance and organization development to drive both profitable growth and ensure we do business the right way.
#LI-Hybrid #LI-MG1
**Our Commitment to Our People**
Across the globe, we are united by a singular Purpose: Sustainability is no small ambition. Thats why everything we do is geared toward a sustainable futurefor our generation and all those to come. Through groundbreaking innovations, HVACR technology and cold chain solutions, we are reducing carbon emissions and improving energy efficiency in spaces of all sizes, from residential to commercial to industrial.
Our employees are our greatest strength. We believe that our culture of passion, openness, and collaboration empowers us to work toward the same goal - to make the world a better place. We invest in the end-to-end development of our people, beginning at onboarding and through senior leadership, so they can thrive personally and professionally.
Flexible and competitive benefits plans offer the right options to meet your individual/family needs: medical insurance plans, dental and vision coverage, 401(k), tuition reimbursement, and more. We provide employees with flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.
Together, we have the opportunity and the power to continue to revolutionize the technology behind air conditioning, heating and refrigeration, and cultivate a better future. Learn more about us and how you can join our team
**Our Commitment to Diversity, Equity & Inclusion**
At Copeland, we believe having a diverse, equitable and inclusive environment is critical to our success. We are committed to creating a culture where every employee feels welcomed, heard, respected, and valued for their experiences, ideas, perspectives and expertise. Ultimately, our diverse and inclusive culture is the key to driving industry-leading innovation, better serving our customers and making a positive impact in the communities where we live.
**Work Authorization**
Copeland will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1 with OPT or CPT, H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.
**Equal Opportunity Employer**
Copeland is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.
If you have a disability and are having difficulty accessing or using this website to apply for a position, please contact: idisability.administrator@emerson.com.
**About Copeland**
We are a global climate technologies company engineered for sustainability. We create sustainable and efficient residential, commercial and industrial spaces through HVACR technologies. We protect temperature-sensitive goods throughout the cold chain. And we bring comfort to people globally. Best-in-class engineering, design and manufacturing combined with category-leading brands in compression, controls, software and monitoring solutions result in next-generation climate technology that is built for the needs of the world ahead.
Whether you are a professional looking for a career change, an undergraduate student exploring your first opportunity, or recent graduate with an advanced degree, we have opportunities that will allow you to innovate, be challenged and make an impact. Join our team and start your journey today
**No calls or agency requests please.**
