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Marketing Data Analyst

2 months ago

Palm Beach Gardens, Florida, United States TBC Corporation Full time
About the Role

We are seeking a highly skilled Marketing Analytics Specialist to join our team at TBC Corporation. As a key member of our marketing team, you will be responsible for analyzing and interpreting marketing data to drive informed business decisions.

Key Responsibilities
  • Collaborate with the Data Science team to build scalable analytics solutions to monitor trends and deliver insights.
  • Work with the Business Intelligence team on system integrations/APIs as needed.
  • Measure the performance & impact of Marketing`s campaigns, programs and channels.
  • Partner with marketing leaders to establish performance benchmarks, campaign targets and recommendations.
  • Partner closely on CRM and Loyalty related projects to provide insight and guidance on targeting based on understanding of customer strategy.
  • Bring concepts and disciplines to grow and measure share of account among customers.
  • Work with customer care/experience team and/or directly design and deploy surveys and translate survey responses into actionable business insights.
  • Support and extract insights from NPS and CSAT Surveys.
Requirements
  • Bachelors Degree in Marketing, Data Analytics, Computer Science, Economics, Finance, Mathematics, or a related business field
  • Master's / MBA degree preferred
  • 3+ years of experience in marketing data analysis/data automation or other relevant marketing analytics experience
  • Experience in Alteryx (SQL), Tableau, MapPoint, Qlikview and SAP is beneficial and preferred
  • Strong data visualization and dashboard experience
  • Demonstrated ability to use data to tell a story
  • Outstanding strategic thinking and analytical skills
  • Strong knowledge of how to use data and develop models
  • Skilled at applying business math
  • Ability to work well under pressure, handle multiple tasks, and meet project timetables
  • High level project management skills
  • High level organizational and management skills
  • High level time management skills
  • Knowledge of consumer industry sales and distribution preferred
  • Strong verbal and written communication skills
  • Proficient in Microsoft Office Tools
  • Willing to travel 10%
What We Offer
  • Competitive compensation
  • 401k plan with a company match. Immediate 100% vesting
  • Comprehensive benefits including medical, dental and vision
  • Company paid short term disability and employer subsidized long term disability
  • Company paid life insurance
  • Discounted tire and automotive services
  • And more

TBC Corporation is an Equal Opportunity Employer and maintains a Drug-Free Work Environment.