Marketing Data Analyst

7 days ago


Palm Beach Gardens, Florida, United States TBC Corporation Full time
About the Role

TBC Corporation is seeking a talented and data-driven Marketing Analytics Specialist to lead our marketing analytics efforts and provide valuable insights to drive informed business decisions.

This role requires a strong analytical mindset, expertise in marketing technologies, and the ability to transform data into actionable recommendations.

Key Responsibilities
  • Lead Marketing Analytics Efforts: Collaborate with the Data Science team to build scalable analytics solutions to monitor trends and deliver insights.
  • Measure Marketing Performance: Responsible for measuring the performance & impact of Marketing`s campaigns, programs and channels.
  • Partner with Marketing Leaders: Through data & insights, partner with marketing leaders to establish performance benchmarks, campaign targets and recommendations.
  • Support CRM and Loyalty Projects: Partner closely on CRM and Loyalty related projects to provide insight and guidance on targeting based on understanding of customer strategy.
  • Grow and Measure Share of Account: Bring concepts and disciplines to grow and measure share of account among customers.
  • Extract Insights from Surveys: Work with customer care/experience team and/or directly design and deploy surveys and translate survey responses into actionable business insights.
  • Support NPS and CSAT Surveys: Support and extract insights from NPS and CSAT Surveys.
Requirements
  • Bachelor's Degree: Bachelors Degree in Marketing, Data Analytics, Computer Science, Economics, Finance, Mathematics, or a related business field
  • Master's Degree Preferred: Master's / MBA degree preferred
  • Experience in Marketing Data Analysis: 3+ years of experience in marketing data analysis/data automation or other relevant marketing analytics experience
  • Technical Skills: Experience in Alteryx (SQL), Tableau, MapPoint, Qlikview and SAP is beneficial and preferred
  • Strong Data Visualization Skills: Strong data visualization and dashboard experience
  • Ability to Use Data to Tell a Story: Demonstrated ability to use data to tell a story
  • Strategic Thinking and Analytical Skills: Outstanding strategic thinking and analytical skills
  • Business Math Skills: Strong knowledge of how to use data and develop models
  • Project Management Skills: High level project management skills
  • Organizational and Management Skills: High level organizational and management skills
  • Time Management Skills: High level time management skills
  • Consumer Industry Sales and Distribution Knowledge: Knowledge of consumer industry sales and distribution preferred
  • Communication Skills: Strong verbal and written communication skills
  • Microsoft Office Tools: Proficient in Microsoft Office Tools
  • Travel Requirements: Willing to travel 10%


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