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Senior Marketing Associate

1 month ago

Fort Lauderdale, United States Ascendo Resources Full time

We are seeking an experienced and dynamic Marketing Associate for one of our clients to lead the marketing initiatives within the company. The ideal candidate will have a strong background in financial services marketing, strategic planning, and campaign execution. This role requires a blend of creativity, analytical skills, and industry knowledge to drive brand awareness, client acquisition, and engagement.

Key Responsibilities:

  • Develop and implement comprehensive marketing strategies to promote our financial services products and solutions.
  • Collaborate with senior management to align marketing goals with business objectives.
  • Plan, execute, and oversee multichannel marketing campaigns, including digital, social media, email, content marketing, and events.
  • Manage the marketing budget, ensuring efficient allocation of resources for maximum ROI.
  • Monitor and analyze campaign performance, making data-driven adjustments to optimize results.
  • Strengthen and manage the company's brand identity and ensure consistency across all marketing materials and communications.
  • Develop compelling messaging and positioning to differentiate our services in the marketplace.
  • Create high-quality, engaging content tailored to the financial services industry, including white papers, case studies, blog posts, and video content.
  • Collaborate with internal teams and external partners to produce content that resonates with our audience.
  • Conduct market research to understand industry trends, competitive landscape, and customer needs.
  • Use insights to inform marketing strategies and identify new opportunities for growth.
  • Work closely with product development, sales, and customer service teams to ensure cohesive marketing efforts and seamless client experiences.
  • Partner with external agencies and vendors to enhance marketing capabilities.
  • Ensure all marketing activities comply with industry regulations and company policies.
  • Stay informed about regulatory changes and incorporate them into marketing practices.

Qualifications:

  • Bachelor's degree in Marketing, Business, Finance, or a related field.
  • 3+ years of marketing experience and in the financial services industry preferably.
  • Proven track record of developing and executing successful marketing campaigns.
  • Strong understanding of financial products, services, and regulatory environment.
  • Excellent written and verbal communication skills.
  • Proficiency in marketing automation tools, CRM systems, and digital analytics platforms.