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Digital Marketing Specialist

3 months ago

Fort Lauderdale, United States Robert Half Full time

Seeks a proficient, data-driven Senior Digital Advertising Specialist with a fervor for the automotive industry.


The Senior Digital Advertising Specialist will drive the implementation of the digital marketing strategy to amplify paid media business, collaborating closely with both internal and external partners. This role will share financial responsibility for the paid search marketing, paid social marketing and programmatic display marketing channels across a diverse portfolio of retail stores and products, encompassing lead acquisition, as well as service offerings.

Responsibilities:

  • Develop and execute a digital marketing strategy to deliver against annual financial goals and scale the search marketing channel
  • Managing the technical aspects of the business - specifically, integrations with APIs and/or Campaign Management Tools, development of internal keyword-level tracking, URL Generation, and mastering how the firm’s data synchs with its internal database
  • Ability to navigate complex bid auction environments and maximize campaign profitability on an ongoing basis
  • Creates and analyzes reporting for all campaigns. This includes creating custom reports for internal stakeholders and leadership.
  • Deliver a data-driven, quantitative approach to digital marketing; using metrics to measure success and create feedback loops to adjust bids across different ecosystems
  • Demonstrated ability to optimize campaign audiences, keyword lists, creative, ad types, offers, landing pages, etc.
  • Partner with senior stakeholders across product, sales, finance, service, and broader marketing to deliver customer experience enhancements that benefit digital advertising channels


Qualifications:

  • College degree required
  • Intermediate to advance Excel skills required (VLOOKUPS, Pivot Tables etc.)
  • Minimum 2-4 years progressive marketing experience; 1-2 years SEM experience; Meta ads and display advertising preferred
  • Proven record of business analysis driven and fact-based decision-making
  • Digital Marketing platform and technology integration experience, specifically with the Google Ads, Meta Ads, and/or 3rd party tools like Marin/Kenshoo/SA360
  • Experience using project management platforms (Basecamp, Asana, Trello etc.)
  • Critical thinking, strategic and innovative skills
  • Management consultant level written and verbal communication skills
  • Strong attention to detail, excellent organization skills, and ability to manage multiple projects/responsibilities thru completion
  • Strong communication of these details and program is needed for team visibility and quality control.
  • Meta Digital Marketing Associate Certification (Preferred, not required)