Technical Product Marketing Manager

DescriptionPosition at Wind RiverTechnical Product Marketing Manager - AutomotiveLocation: US, RemoteABOUT WIND RIVER Wind River is a global leader in delivering software for mission-critical intelligent systems. For more than four decades, the company has been an innovator and pioneer, powering billions of systems that require the highest levels of security, safety, and reliability. Wind River helps customers across automotive, aerospace, defense, industrial, medical, and telecommunications industries solve complex technology challenges on their journey toward the new intelligent machine economy. The companys software powers generation after generation of the safest, most secure systems in the world. Examples include playing a key role in NASA space missions such as Artemis I, the James Webb Space Telescope, and multiple Mars rovers. Weve achieved recent 5G milestones including the worlds first successful 5G data session with Verizon and building one of the largest Open RAN networks in the world with Vodafone. The company has received industry recognition for its technology innovation and leadership, and for its workplace culture, including global Great Place to Work certification and being named a Top Workplace for ten consecutive years. If you want to be part of a unique culture where the lived experience is based on our cultural attributes of growth mindset, customer-focus, and diversity, equity, inclusion & belonging, come join us and help advance the future software defined world. ABOUT THE OPPORTUNITYAs a member of the Product Marketing team, the Technical Product Marketing Manager will be responsible for developing and executing both an outbound and inbound product and technical marketing plan to grow Wind River as a global leader in embedded systems and intelligent edge industries. You will focus on translating and articulating the Wind River product features and capabilities into customer value propositions for customers in the Automotive industry. You will develop unique value propositions and compelling content based on the products technical capabilities. You will need to leverage your understanding in domains such as embedded systems software, software development, real-time operating systems (RTOS), and cloud-native software development to deliver Automotive marketing content for key Wind River programs. This position requires significant collaboration with other contributors in the marketing, sales, alliances, and product management teams, within Wind River and our parent company Aptiv. You must be able to influence, motivate and lead key stakeholders and cross-functional teams. The ideal candidate is an experienced, senior-level, professional with prior experience in the Automotive industry and working experience in product marketing or product management, with a passion for communicating solutions, to complex customer problems, that drive business outcomes.This position will focus on technical product marketing of Wind River products to the Automotive industry but may involve some work in adjacent markets such as industrial and medical markets. Key Accountabilities & ExpectationsBuild compelling technical marketing content that translates product features to customer value and helps maintain Wind Rivers position as a technical leader in the intelligent edge market and aligns with Wind River product and marketing strategies.Research the key players, trends, motivations, needs and challenges of the Automotive industry. Be able to define and communicate key software capabilities, benefits, and value to customers in the Automotive Industry. Create positioning and messaging for products targeting multiple industry specific use cases and personas.Lead and participate in cross-functional teams on specific initiatives and create formal networks. Create sales enablement and training content for Automotive focused sales teams.Develop close alignment with key stakeholders, particularly with senior product management, marketing, technology office, engineering, and field application engineers. Collaborate with other marketing team members on planning and implementing marketing strategies. Partner with sales, product management, corporate marketing, alliances, and other leadership teams.Ensure technical product marketing initiatives and communications are consistent with corporate strategy, including the value proposition of the products and communicating them to internal and external audiences.Measure and report back to senior management on the performance of technical marketing initiatives, including assessment against goals and insights gained.ABOUT YOUCore Competencies & Demonstrated Success14+ years of experience in product marketing, product management or engineering in the software industry (preferably embedded software).Mastery of the terminology, trends, motivations, and challenges of the Automotive industry.Strong understanding of the embedded industry ecosystems, standards bodies, and certification requirements.Passion for and expertise with embedded software products such as RTOS, virtualization, and embedded software tools.Familiar with functional safety certification and security standards for the Aerospace industry.Vertical market experience related to Automotive industries desirable.Strong technical writing skills to aid in building technical content.Strategic thinker with the ability to implement and execute on significant and unique issues across customers.Must be able to concisely communicate and write both short and long-form product and solution collateral.Strong collaboration skills and the ability to influence senior leaders in a highly matrixed organization across Engineering, Sales, and Marketing.Strong analytical skills and data-driven thinking, including experience working with and leading research.Demonstrated credibility with customers, partners, and cross functional stakeholders with the ability to create formal networks and to represent the Marketing organization.Education Bachelor's degree in business, Engineering, Computer Science, Marketing or Sales related field. MBA or equivalent preferred.BENEFITS Flexible home office We offer the flexibility of a hybrid work schedule or 100% remote Named Top Workplace for the 8th year in a row Wind Rivers commitment to DEIB 100% Employee covered Medical, Dental, and Vision insurance* Flexible Time Off policy* + 12 observed Holidays 401K with company matchHealth Savings Account (HSA) and Flexible Spending Account (FSA) *Wellness Benefits through Unmind Compensation The annual base salary range for this roles listed grade level is currently $141,700 to $185,000 plus a bonus for Colorado, New York, and New Jersey residents, and $166,600 to $220,000 plus a bonus for SF Bay Area, Greater Seattle, NYC, and Washington, DC, residents. Salary ranges are determined through interviews and a review of the education, experience, knowledge, skills, location, and abilities of the applicant, and equity with other team members. Employees in this role are also eligible for the following benefits in accordance with the terms of the Company's plans: health, dental, vision insurance, life insurance, flex time off, eligibility to enroll in 401k, and 12 paid holidays.OUR COMMITMENT TO DIVERSITY Wind River is committed to providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, national, social, or ethnic origin, age, physical, mental, or sensory disability, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, HIV status, family medical history or genetic information, family or parental status including pregnancy, or any other status protected by the laws or regulations in the locations where we operate. Wind River will not tolerate discrimination or harassment based on these characteristics. To learn more, visit Wind River?at?. APPLICANT PRIVACY NOTICE: Your privacy is of the utmost importance to us. At Wind River, we strictly adhere to all applicable data privacy laws. Please review Wind River's Applicant Privacy Notice, which can be found here. #LI-GB1#LI - REMOTE