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Digital Marketing Program Manager

4 months ago

Raleigh, United States Traka (Assa Abloy) Full time

Are you passionate about building lasting customer relationships through innovative digital strategies? Do you thrive in fast-paced environments and love staying ahead of the curve? If so, we here at Amarr have the perfect role for you Amarr (a part of ASSA ABLOY, the global leader in opening solutions)

is

seeking a Digital Marketing Program Manager to increase engagement of our digital marketing programs (such as our customer e-commerce program and digital dealer solutions) by our customers, resulting in increased sales. This position will work closely with the our customers (garage door dealers) and other internal stakeholders. Responsibilities: Develop and implement the strategic direction of the Amarr digital marketing programs for our dealers, including B2B2C e-commerce, dealer websites, dealer leads and dealer reviews. Develop and implement effective, results-driven strategies to increase dealer participation, dealer engagement and dealer performance with digital marketing programs. Partner with sales and marketing team to increase awareness of our digital marketing programs for dealers. Educate newly onboarded dealers with training and development. Be the primary contact for digital marketing program support for dealers. Manage customer service issues that arise for all dealer digital marketing programs. Report key performance metrics and analyze dealer performance of the digital programs and recommend strategies for improvement. Recommend continuous improvement product solutions based on customer feedback for improved customer experience. Drive innovation, collaboration, and continuous improvement with internal and external 3 rd

Party digital content providers to enhance UX throughout the user journey and shopping experience. Effectively manage cross-functional team to gather feedback and implement strategic actions. Team includes digital and website managers, product managers, Sales teams, and customer service. Analyze website traffic, conversion rates, online purchase behavior, and develop action plans to optimize web content/experience, accelerate engagement, increase sales funnel conversion, and grow e-Commerce sales. Analyze customer demographics and e-Commerce transaction data to develop strategies on increase. General duties will include analysis, reporting, and presenting recommendations for e-Business initiatives and metrics to upper management Requirements: Experience with digital marketing platforms, specifically, Magento v1/v2 and AEM CMS. 3+ years of relevant e-Commerce or e-Business work experience. Experience with building customer engagement and account relationships and understanding customer needs. B2B2C marketing experience a big plus. Strong project management, multitasking and time management skills. Ability to articulate clear and concise status and action plans to resolve issues and risks at the right level of detail for the audience. Bachelor’s degree in Business or Marketing or Communications. Ability to travel both overnight and extended times – approximately 2-3 nights per quarter. Benefits include Medical/Dental/Vision, Paid Time Off, Paid Holidays from day one, tuition reimbursement, and a 401k plan (with an automatic 3% company contribution, regardless of your contribution) among others. Our goal is to be a world-leading company that attracts diverse talent, where all team members feel safe being their true selves and are able to thrive in a work environment that promotes change, innovation, and provides equal access and opportunity. We are part of a global company, ASSA ABLOY with a diverse range of opportunities, both locally and abroad. We offer a competitive salary, training and the opportunity to develop and enhance your career. We take great pride in the efforts of our team members who create a supportive team environment and make ASSA ABLOY such a great place to work. As one of North America’s leading garage door manufacturers, Amarr Company takes pride in fostering a culture where employees enjoy many opportunities for career growth, rapid advancement, and relocation to some of America’s most desired cities. Although Amarr Company is an international business, employees enjoy a family-oriented, caring culture and rewarding work environment. Amarr Company offers competitive wages, generous benefits, and a bonus program for every employee. At Amarr Company, the door is always open and there is no ceiling to your career growth. #amarrcareers Always growing. Never boring. Leading right. More from the career section

What it's like to work at ASSA ABLOY

When you join our team, you will have plenty of chances to build a career you can be proud of. While you do, you will help us keep creating a safe, secure and more open world. Hear their stories from every corner of ASSA ABLOY, and learn how you could build your career with us. Our world of opportunities awaits: including extensive training, international roles and clear expectations for great leadership.

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