Regional Marketing Manager

2 weeks ago

Midland, United States TRM Labs Full time

TRM is on a mission to build a safer financial system for billions of people. We deliver a blockchain intelligence data platform to financial institutions, crypto companies, and governments to fight cryptocurrency fraud and financial crime. We consider our business and our profit as a way to move towards our mission sustainably and at scale.The Marketing team is responsible for driving revenue growth at TRM. They do that by optimizing the entire GTM funnel from customer awareness and demand, to sales pipelines and customer success with effective corporate marketing, communications, field marketing, content marketing, sales enablement, demand generation, and customer training and education.As the North America Regional Marketer, you are responsible for partnering with Sales to understand the dynamics of the North American markets and key growth drivers across priority customer segments and accounts, then build multi-channel marketing programs to capture that growth in line with pipeline and revenue targets for a given territory. You will primarily focus on building account-based programs, collaborating with SME teams at TRM to drive and measure the impact of activities including events, webinars, content, training, personalized outreach/direct mail and other tactics and channels that you discover, test and scale.What youll be doing at TRM:Partner with Sales, Customer Success, Product Marketing and others to identify growth opportunities at the account and segment level; define regional marketing programs needed to capture that growth through new customer acquisition, customer expansion, and pipeline acceleration strategies.Plan and execute mid- and lower-funnel account-based marketing campaigns to move target accounts through the funnel, collaborating with Content Marketing, Product Marketing, Demand Gen, Partnerships and others to deploy head-turning activations in market, test and refine messaging and tactics, and ensure clear handoffs and feedback loops with your Sales and SDR partners.Identify and develop region-specific channels and partnerships, with a focus on leveraging local trade associations and industry / regulatory bodiesOwn the strategy for how we leverage events (third-party sponsorships, owned events, roadshows, roundtables, and workshops) as part of regional campaigns and programs; partner with the Events Coordinator to successfully execute the events roadmap in line with defined objectivesPreferred qualifications:4 - 5 years experience in Regional, ABM, Field or related marketing roles for B2B organizationsMarketing experience to customers in government, financial institutions/fintech space or related sectorsExperience developing and localizing marketing plans at the regional or country level in the US/CanadaStrong writing and communication skillsLife at TRM LabsOur PrinciplesTRMs culture is shaped by how we make decisions, how we execute, and how we treat each otherImpact-Oriented Trailblazer: We put customers first, driving for speed, focus, and adaptability.Master Craftsperson: We prioritize speed, high standards, and distributed ownership.Inspiring Colleague: We value humility, candor, and a one-team mindset.Build a CareerJoining TRM means being part of a mission-driven team comprised of industry leaders.At TRM, youll experience:Purpose: Have a real-world impact, from disrupting terrorist networks to returning stolen funds.Growth: Professional advancement opportunities through clearly defined career pathways and biannual performance reviews.Ownership: Take pride in your work. Have a large breadth and scope of contributions and impact.Work EnvironmentRemote First: Our headquarters is online but we highly value in-person interactions, organizing regular meetups and offsites for team building.Async Communication: Clear communication is key in our decentralized setup. We use tools such as Slack, Notion, and Loom, to promote transparency and efficiency.High Ownership: Small teams drive big goals at TRM with ownership, responsibility, and a direct impact. Theres no strict clocking in or out. Team members are trusted to balance personal schedules with team needs.TRM Speed: We move surprisingly fast while maintaining a high bar in service of our customers and mission. This can feel both intense and rewarding. Our unique approach emphasizes quick wins, rapid iterations, and constant feedback.Diversity and Inclusion: Diversity at TRM encompasses backgrounds, experiences, and perspectives. Every day is an opportunity to learn from a colleague, whether theyre a law enforcement expert or a tech pioneer.Benefits and PerksAt TRM, we know that supporting our team members can take many forms. Our goal is to enable you to care for yourself, your family, and your community with a diverse and curated benefits package for full-time employees.Remote-first work environmentRegular team offsites and retreatsCompetitive salaries and stock optionsPremium health, dental, and vision insuranceFSA, HSA, and 401K programsLife & disability coverageGenerous paid time for vacation, holidays, and parental leaveFertility, professional coaching, and mental health resourcesJoin UsWe are looking for team members who love building from the ground up and want to work hard in a fast-paced and ambitious environment. We are remote-first, with exceptionally talented team members located around the world. If you like solving tough problems quickly and seeing your work improve the lives of billions of people, we want you at TRM.We encourage you to reach out even if your experience doesnt precisely match the job description. Dont worry about picking exactly the right job; we can always explore other options after starting the conversation. Your passion and interests will set you apart, especially if your background or career is unconventional.#J-18808-Ljbffr

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