Manager of Customer and Marketing Analytics

1 week ago


El Dorado, United States Murphy Oil Full time
Job Posting

Job Description:
The Manager of Customer & Marketing Analytics will be responsible for the creation of a deep understanding of the Murphy USA and QuickChek customer segmentation, statistical modeling, descriptive analysis, and related learning methodologies in service of propelling marketing strategy forward. This person will have a direct hand in driving business decisions and building the innovation roadmap through a customer centric POV.
The ideal candidate is an energetic, self-starter who has a passion for customer insights and determining what matters to drive behavior. They must have the technical knowledge of data, customer analytics, and research methodology, with the ability to apply these skills to set learning agendas, deliver analytics, and tell stories in a simple, yet compelling way. In addition, this person must be able to work independently as a "player-coach", possess strong communication skills, and have experience in driving data-driven decisions to key stakeholders.
Essential Duties and Responsibilities:
•Partner cross-functionality with various organizations across the business (digital/loyalty, marketing, data science and data engineering) to mine and synthesize data into an actionable strategy
•Identify areas of optimization and incremental growth for the business; sharing responsibility for customer and marketing analytics while acting as a thought-partner to drive initiatives with business leadership
•Work independently to pull data, perform in-depth analyses, identify trends, and extract meaningful information to customer performance, marketing effectiveness, and general business trends
•Lead analytics resources, in partnership with data scientists, to deliver customer and marketing insights and distill critical learning to cross-functional stakeholders
•Distills complex, detailed issues and data down to easily understood, presentable, and actionable findings/recommendations with creative solutions
•Measures digital/loyalty initiatives and effectiveness, based on various objectives and key performance indicators; understands key drivers of customer behavior and the relationship with marketing levers
•Identifies evolving business needs, industry trends, and advancements that can enhance the team's understanding of customer activity
Education and Experience:
•Bachelor's Degree in relevant field (Analytics, Information Technology, Mathematics, Statistics, Marketing, Data Science); or credentials within related data/analytical fields
•7+ years of experience working with customer and/or transactional data
•Experience with data query tools (SQL)
•Experience with data visualization tools (PowerBI, Tableau)
•Experience with Microsoft Office Suite
•Ability to understand business objectives and requirements, organize and interpret research results, and deliver insights and recommendations in the marketing environment
•Must possess strong abilities and interest in analyzing and extracting useful, business-related information from large amounts of customer, shopping, traffic, revenue, and pricing data
•Can handle high volumes of work with ability to prioritize effectively and hit promised timelines
•Knowledge of one, or more, statistical programming languages (R, SQL, SAS, and/or Python) preferred, but not required

  • El Dorado, Arkansas, United States Murphy Oil Full time

    Job SummaryThe Manager of Customer and Marketing Analytics will be responsible for driving business decisions and building the innovation roadmap through a customer-centric POV.Key ResponsibilitiesPartner with cross-functional teams to mine and synthesize data into an actionable strategyIdentify areas of optimization and incremental growth for the...


  • El Dorado, United States Murphy USA Full time

    The Manager, Marketing Activation - Murphy USA will provide effective day-to-day leadership and support across QuickChek marketing planning and execution. The Manager will exercise an omnichannel toolkit to drive Brand objectives: Advertising, Content, Grassroots / Event, Partnership, Signage, Social, and overall Omnichannel Experience. The Manager,...


  • El Dorado, United States Murphy Oil Full time

    Job Posting This position provides the opportunity for the new team member to be based in either the Murphy USA (El Dorado, AR) or QuickChek (Whitehouse Station, NJ) corporate office. The Manager, Marketing Activation - Murphy USA will provide effective day-to-day leadership and support across Murphy USA marketing planning and execution. The Manager will...


  • El Dorado, United States Murphy Oil Full time

    Job Posting This position provides the opportunity for the new team member to be based in either the Murphy USA (El Dorado, AR) or QuickChek (Whitehouse Station, NJ) corporate office. The Manager, Marketing Activation - Murphy USA will provide effective day-to-day leadership and support across Murphy USA marketing planning and execution. The Manager will...


  • El Dorado, United States Murphy Oil Full time

    Job Posting This position provides the opportunity for the new team member to be based in either the Murphy USA (El Dorado, AR) or QuickChek (Whitehouse Station, NJ) corporate office. The Manager, Marketing Activation - Murphy USA will provide effective day-to-day leadership and support across Murphy USA marketing planning and execution. The Manager will...


  • El Dorado, United States HR Partners Full time

    Company: Butler Electric Cooperative Job Title: Marketing & Sales Lead Job Classification: Non-exempt, Full-time Reporting Relationship: Chief Operating Officer Primary Accountability: The Marketing and Sales Lead ensures that all sales, marketing, online, social media & print advertising initiatives improve company sales and brand awareness. The ideal...


  • El Dorado, United States Murphy USA Full time

    The Manager, Marketing Activation – Murphy USA will provide effective day-to-day leadership and support across Murphy USA marketing planning and execution. The Manager will exercise an omnichannel toolkit to drive Brand objectives: Advertising, Content, Grassroots / Event, Partnership, Signage, Social, and overall Omnichannel Experience. The Manager,...


  • El Dorado, United States Murphy USA Full time

    The Manager, Marketing Activation – Murphy USA will provide effective day-to-day leadership and support across Murphy USA marketing planning and execution. The Manager will exercise an omnichannel toolkit to drive Brand objectives: Advertising, Content, Grassroots / Event, Partnership, Signage, Social, and overall Omnichannel Experience. The Manager,...


  • El Dorado, Arkansas, United States Linscomb & Williams Full time

    Position OverviewThe Local Market Executive is the primary leader within the designated market, directly reporting to the Divisional Executive. This role encompasses the comprehensive management of the bank's operations across all market locations. The Local Market Executive ensures that all activities align with the policies and strategic objectives set...


  • El Cajon, California, United States Divergent Marketing Solutions Full time

    Job DescriptionOverviewDivergent Marketing Solutions is seeking a highly motivated and detail-oriented individual to join our team as a Business Marketing Intern. As a Business Marketing Intern, you will be responsible for implementing internal and external communication programs, working directly with clients on goals and numbers, and providing customers...


  • El Dorado, Arkansas, United States Murphy Oil Full time

    Job Overview The Retail Marketing Operations Manager is tasked with cultivating and directing a skilled retail team to meet operational objectives and enhance customer satisfaction. This role emphasizes delivering outstanding customer service by ensuring that products are well-stocked in a tidy and secure environment, readily accessible for purchase. The...


  • El Dorado, Arkansas, United States Cadence Bank Full time

    Position Overview: Market President at Cadence BankRole Summary:The Market President serves as the principal leader within the designated market, directly accountable to the Divisional President. This role encompasses the oversight of all branches within the market, ensuring that operations align with the directives established by the Divisional President...


  • El Cajon, United States Divergent Marketing Solutions Full time $53,000 - $58,000

    Job DescriptionJob DescriptionAs a fast-growing industry leader, our clients are assured that Divergent Marketing Solutions services are unparalleled. We bring fresh insight, creative sales strategy, and devotion to some of the largest industry-leading home improvement brands in the country. Our Marketing Manager Trainees provide our clients with a divergent...


  • El Cajon, United States Divergent Marketing Solutions Full time $53,000 - $58,000

    Job DescriptionJob DescriptionAs a fast-growing industry leader, our clients are assured that Divergent Marketing Solutions services are unparalleled. We bring fresh insight, creative sales strategy, and devotion to some of the largest industry-leading home improvement brands in the country. Our Marketing Manager Trainees provide our clients with a divergent...


  • El Cajon, United States Divergent Marketing Solutions Full time

    Job DescriptionJob DescriptionAs a fast-growing industry leader, our clients are assured that Divergent Marketing Solutions services are unparalleled. We bring fresh insight, creative sales strategy, and devotion to some of the largest industry-leading home improvement brands in the country. Our Marketing Manager Trainees provide our clients with a divergent...


  • El Dorado, United States Murphy Oil Full time

    Job Posting This position provides the opportunity for the new team member to be based in either the Murphy USA (El Dorado, AR) or QuickChek (Whitehouse Station, NJ) corporate office. The Manager, Media Investment and Optimization will play a pivotal role in developing media investment strategies, implementing plans, and optimizing. The Manager will be...


  • El Dorado Hills, United States Datamax Software Group Inc. Full time $85,000 - $95,000

    Job DescriptionJob DescriptionDescription:Role Name: Digital Marketing Specialist Location: Onsite: El Dorado Hills, CAAbout Us:RFgen is a leading mobility solutions provider, dedicated to transforming smart manufacturing and warehouse operations through cutting-edge technology. Our advanced mobile barcoding software is built to deliver exceptional...


  • El Cajon, California, United States Divergent Marketing Solutions Full time

    Become a part of our team as a Customer Relations SupervisorDivergent Marketing Solutions is a dynamic organization focused on enhancing customer engagement and optimizing sales strategies. Our goal is to provide seamless experiences for consumers while representing the brands we partner with. We are in search of a Customer Relations Supervisor to spearhead...

  • Marketing Manager

    2 weeks ago


    El Centro, United States Sunny Distributor Inc Full time

    Sunny Health & Fitness is an industry leading health and exercise-centric lifestyle brand that is dedicated to cultivating and empowering those within the fitness community. We believe fitness should be accessible to everyone, anywhere, anytime. Our goal is to enable and provide you with the tools you need to become better through a fulfilling fitness...


  • El Cajon, California, United States Divergent Marketing Solutions Full time

    About Divergent Marketing SolutionsWe are a forward-thinking marketing firm that has revolutionized the concept of brand experience. We leverage the power of human connection to create meaningful interactions that address customers' needs and foster long-term relationships with our brand. We are firm believers that helping is the new selling, and we develop...