Digital Marketing Manager | Moody Center

2 weeks ago

Austin, United States AEG Full time
In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.

Overview

The Digital Marketing Manager will manage the entire Moody Center digital footprint inclusive of social media, email, website, app, and digital assets. This role also directly supervises the full-time Marketing Coordinator.

This role will pay a salary of $70,000 to $75,000.

For FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 12 holidays).

This position will remain open until November 20, 2024

Responsibilities
  • Develop high-impact advertising and content strategies on digital platforms including conceptualizing and curating content to grow the Moody Center database and organic footprint across all digital platforms.
  • Oversee email marketing strategy and execution via Salesforce Marketing Cloud including developing and integrating marketing plans and target audiences to increase awareness and drive ticket and product sales.
  • Build and maintain email templates and automate marketing journeys via Salesforce Marketing Cloud.
  • Optimize growth marketing and customer acquisition strategies using metrics such as conversion optimization, A/B test, attribution, segmentation and experimentation.
  • Manage and execute the content and scheduling calendar for organic venue social media channels and email marketing to support events, venue, guest services, promotional activity and premium sales goals, etc.
  • Collaborate with Sr. Manager of Marketing to ensure Moody Center is meeting all contractual needs for venue sponsors, as well as to ideate opportunities to exceed expectations with creative promotions, social media, content development, website (SEO optimization) and email.
  • Provide analysis of all venue digital platforms and tracking methods, including tracking and reporting regularly on growth.
  • Develop, own, and manage the brand voice across all digital platforms monitoring sites on an on-going, daily basis including engaging in real-time social media activities during event announcements, on sales, and event days, etc.
  • Develop relationships with local influencers.
  • Manage and lead the development of venue web CMS including but not limited to updating specialty pages, announcing events, website form creation, and more.
  • Research new ways to amplify venue social, email, web, and app strategies to identify the latest trends and technologies affecting the industry.
  • Ensure synergy between Moody Center and University of Texas Athletics for social media, web, and email to coordinate efforts, manage traffic and to create cross-promotional opportunities across both organizations.
  • Capture engaging content throughout the calendar year, create content and video to share on social platforms and with key stakeholders.
  • Collaborate with the Marketing Team to improve campaign results as needed.
  • Serve as on-site marketing department representative for designated events (e.g. duties may include media escorting, sponsor and/or promotional partner implementation, media partner implementation, content capture, etc.).
  • Manages Marketing Coordinator and collaborates with Marketing intern(s).
  • Assist with other duties as it relates to the marketing department & the requests by leadership team.
  • Frequent bending, lifting 15-20 pounds, sitting, exposure to multiple external elements, extensive walking through the building.
Qualifications
  • 3-5+ years' experience in digital and email marketing. Experience working in music venues of similar capacity (15,000) preferred.
  • Bachelor's degree in business administration, marketing or an equivalent combination of education and experience in field.
  • Working knowledge of Salesforce and Salesforce Marketing Cloud.
  • Working knowledge of digital platforms: Asana, Sprout Social, and WordPress.
  • Experience with Google AD words and SEO.
  • Experience using metrics such as conversion optimization, A/B test, attribution, segmentation and experimentation.
  • Must be self-motivated and have the ability to work independently and be resourceful.
  • Proven ability to think strategically with a willingness to roll up sleeves and execute on projects.
  • Working knowledge of Salesforce and Salesforce Marketing Cloud.
  • Working knowledge of digital platforms: Asana, Sprout Social, and WordPress.
  • Must be able to work a flexible schedule inclusive of weekends, nights and holidays required.

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