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Digital Media Buyer

2 months ago

Appleton, United States Spectrum Brands Full time

**Digital Media Buyer**

Job Title Digital Media Buyer Job # US15255 Requisition Type Regular Function Marketing State/Province Wisconsin City Appleton Region US Posting Start Date Aug-20-2021 **Division Information**

Spectrum Brands' Commercial Operations team is a cross-business unit organization responsible for operational activities and execution to enable the success of business unit strategies for both digital and traditional channels. Our Commercial Operations organization consists of teams focused in the following areas: Consumer Insights & Analytics, Digital Consumer Experience, Ecommerce Sales Strategy & Operations, and Revenue & Profit Management. These teams work collaboratively with each business unit to maximize our competitive edge in the marketplace.

**Job Summary**

As a **Digital Media Buyer**, you have a clear understanding of the role various media channels play in driving success for B2C and D2C brands and make recommendations on optimizing elements of the media plan, within budget. In addition to understanding the digital media landscape, youll be expected to execute media spends in-platform.

The campaigns managed by this role span several brands and range from paid search, display and video placements across small to large advertising budgets. Youll be charged with being able to establish tracking, insights and analysis of campaign performance on both a scheduled and ad-hoc basis to align with client KPIs and success metrics.

**Primary Duties & Responsibilities**

**(80%) Campaign Execution & Reporting**

* Plan, execute, optimize and measure digital media plans that support a variety of marketing goals across the purchase funnel

* Translate business objectives into measurable KPIs and contextualize those KPIs against industry, vertical and/or historical benchmarks

* Manage a campaign and testing calendar that can be shared across internal teams as well as with clients to gain alignment across all paid efforts

* Manage budget allocations and bid parameters to deliver the most efficient results

* Monitor campaign delivery to make sure campaigns reach the target audience, run smoothly, and exceed brands expectations; this includes collaborating with teams for creative, conducting publisher implementation, troubleshooting for trafficking, managing daily ads delivery reports, and escalating to third-party vendors if needed

* Ongoing audit and reporting of competitive media tactics, spends & SOV

* Pull and analyze daily campaign performance reports to inform ongoing optimizations and testing recommendations

**(20%) Other**

* Track, code and manage invoices, client budgets and pacing

* Document changes to plans, budgets and timelines in a consistent manner across all business units

* Develop strong relationships across internal, agency, and platform/publisher partners

* Voraciously consume and share the latest industry news, media strategies, platforms, tactics and apply it to client projects

* Proactively look for ways to build efficiencies and automation into DCX Media Team workflows, partner with manager to implement those recommendations

* Attend meetings with media partners and look for new client growth opportunities

**Education and Experience Profile**

* 1-3 years at a large agency or in-house digital agency

+ Managing SEM clients: 1 year

* Highly proficient (certifications preferred) in Google Analytics and Google Tag Manager

* History of working with fast-paced clients and juggling multiple campaigns within different stages of digital media lifecycle

* Working knowledge of the technologies used to support online and/or mobile advertising operations: ad serving, audience management tools, inventory applications, and third-party ad tags

* Understanding of digital best practices surrounding data retention, cookie policies, CCPA and GDPR

* Experience relaying information/data/results to clients

* Preference will be given to individuals with the following:

+ Experience in DSP platforms (i.e. DV360, Google Ads, Xandr, The Trade Desk, Facebook Ads)

+ Proficiency in Excel (vlookup, analysis, modeling)

+ Strong mathematic and analytical skills, with proven track record of leading campaign optimizations and improvements

**Required Skills**

* Demonstrates exceptional organizational and project prioritization skills

* Practices effective time management

* Extremely detail oriented, passionate about data analysis and able to multi-task in a fast-paced environment

* Passion for continued education and learning new skills

* Team player who is open to collaborate with multiple internal and external teams

* Professional and respectful demeanor in dealing with internal and external business partners

* Ability to think on your feet and develop creative yet practical solutions to anticipated and unanticipated problems

* Enthusiasm for the future of digital brand advertising and building that future and capability within Spectrum Brands

**Work Environment**

Working conditions are normal for an office environment.

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Spectrum Brands is an Equal Employment Opportunity/Affirmative Action employer.

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