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Digital Marketing Specialist

2 months ago

Appleton, Wisconsin, United States Homestead Studio Full time
About the Position

We are seeking a highly skilled and experienced Senior Paid Social Media Manager to join our team at Homestead Studio. As a key member of our digital marketing team, you will be responsible for developing and executing paid social media campaigns that drive growth and revenue for our clients.

The ideal candidate will have a deep understanding of paid social media advertising, including Facebook, Instagram, and TikTok. You will be responsible for building and managing campaigns, analyzing data, and optimizing media spending to achieve client goals.

We are looking for a strategic thinker who can develop and implement data-driven marketing strategies that drive results. If you have a passion for digital marketing, a strong analytical mindset, and excellent communication skills, we want to hear from you.

Responsibilities
  • Campaign Development: Develop and execute paid social media campaigns that drive growth and revenue for clients.
  • Campaign Management: Build and manage Facebook, Instagram, and TikTok campaigns, including setting up and optimizing ad targeting, budgeting, and bidding.
  • Data Analysis: Analyze campaign data to identify trends, opportunities, and areas for improvement.
  • Media Planning: Plan and execute media buying strategies to achieve client goals.
  • Client Communication: Develop and maintain strong relationships with clients, providing regular updates and insights on campaign performance.
  • Team Collaboration: Collaborate with cross-functional teams, including creative, email, and SMS teams, to develop and execute integrated marketing campaigns.
Qualifications
  • 3+ years of experience in paid social media advertising, with a focus on Facebook, Instagram, and TikTok.
  • Proven track record of developing and executing successful paid social media campaigns that drive growth and revenue.
  • Strong analytical skills, with the ability to analyze data and make data-driven decisions.
  • Excellent communication skills, with the ability to develop and maintain strong relationships with clients and internal stakeholders.
  • Passion for digital marketing, with a strong understanding of the latest trends and best practices.
Benefits
  • Competitive salary and benefits package.
  • Opportunities for career growth and professional development.
  • Collaborative and dynamic work environment.
  • Recognition and rewards for outstanding performance.