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Marketing Automation Specialist

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Sandy Springs, United States Serenity Healthcare, LLC Full time

Marketing Automation Specialist Location: Sandy Springs, GA *Onsite*

Welcome to Serenity Healthcare, where we are revolutionizing mental healthcare and transforming lives. As we continue our remarkable journey of growth, with a staggering 130+% year-over-year expansion for the past 5 years, we are on the lookout for an exceptional Marketing Automation Specialist to join our dynamic marketing team. The Marketing Automation Specialist will play a pivotal role in our expansion by executing compelling email & SMS campaigns, assisting with rebranding efforts, and collaborating with internal team members across brand, paid media, SEO, and social media.

Key Responsibilities: Develop and execute end-to-end email and SMS marketing campaigns, including copywriting, design coordination, and deployment. Monitor campaign performance, analyze key metrics, and iterate on strategies to improve engagement and conversion rates. Work closely with internal teams, including brand, paid media, SEO, and social media, to align email and SMS campaigns with broader marketing initiatives. Collaborate with designers, copywriters, and other stakeholders to ensure cohesive messaging and consistent branding across channels. Craft personalized messaging strategies to improve customer engagement and loyalty. Utilize customer data to segment audiences for targeted and personalized email and SMS campaigns while owning the creation of these audiences for other marketing channels such as paid media. Conduct A/B testing and other experiments to optimize email and SMS campaign elements such as subject lines, content, and timing. Key Qualifications : A minimum 3 years of experience with a proven track record of planning, executing, and optimizing successful email and SMS marketing campaigns. Proficiency in using marketing automation platforms (e.g., ActiveCampaign, HubSpot, or similar) and SMS marketing tools. Ability to craft compelling email and SMS copy and coordinate with design teams for visually appealing content. Strong analytical skills, including the ability to interpret campaign data, draw actionable insights, and present findings to stakeholders. Knowledge of CRM systems and experience working with customer data for segmentation and personalization. Understanding of customer journey mapping and integration of email and SMS touchpoints into broader customer experiences. Proven ability to manage project timelines, allocate resources effectively, and ensure timely project delivery. Ability to effectively communicate project objectives, timelines, and expectations to team members. Proven ability to craft personalized messaging strategies that resonate with diverse audience segments. Ability to contribute to creative ideation and brainstorming sessions.

Benefits:

Medical, Dental, and Vision Insurance

(Serenity covers 90% of your insurance premium) PTO + Major Holidays Off Career Advancement

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