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Marketing Coordinator

2 months ago

West Lafayette, United States NCAA (National Collegiate Athletic Association) Full time

The Marketing Coordinator supports the attainment of sales goals, customer/donor acquisition and retention (CRM) efforts through digital marketing, content creation, audience development, website management, and all aspects of publicizing and promoting the performing arts events presented by Purdue Convocations. Responsible for the development, execution, and analysis of daily digital and CRM strategies, including Facebook, Instagram, LinkedIn, YouTube, Threads, Twitter, Google Ads, Salesforce Marketing Cloud, as well as traditional marketing methods. Oversee pre-professional digital marketing & partnership development interns and serve as staff advisor for the Convocations Volunteer Network student organization. This position will update and maintain websites for Purdue Convocations, Convocations Volunteer Network and Purdue Student Concert Committee. Responsible for serving as co-representative for departmental technology services with the University’s centralized support team. Minimum Qualifications:

Bachelor’s Degree in Communications, Public Relations, Marketing, Advertising, or other closely related field or other area combined with pertinent, demonstrated experience (e.g., project management). Two years working in communications, advertising, or public relations. Experience in budget management, media planning and purchasing. Demonstrated passion for performing arts and culture. Demonstrated experience in social media/content creation management tools, as well as multiple primary social media channels (Facebook, Instagram, Twitter, Threads, LinkedIn etc.) Demonstrated skills in online advertising (Google Ads, Meta, etc.) Demonstrated experience in Adobe Creative Suite, email management, CRM, and digital marketing management solutions. Demonstrated experience in productivity and team workflow management solutions, such as Asana. Proficiency in Microsoft Office 365 (specifically Word, Excel, Outlook and Teams), Google Workspace, and mobile/remote collaboration tools. Demonstrated skills as a technologist across multiple platforms and modes of usage: office, mobile, and remote and possess a learning orientation to changing technology. Demonstrated organizational and time management skills with emphasis on accuracy, attention to detail, and ability to meet deadlines. Demonstrated skill in communication, with a strong emphasis on writing and editing. Demonstrated interpersonal skills, with the ability to influence, teach, consult and build work relationships among a diverse group at all levels; ability to work alone and with teams. Demonstrated public-facing skills in diplomacy, tact, and message management. Positive customer relations skills, excellent problem-solving skills, the ability to motivate and generate enthusiasm among volunteers. Demonstrated initiative and self-motivation. Valid US or Canadian driver’s license. Ability to work evenings and weekends, as needed.

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