Marketing Manager
4 weeks ago
Who They Are
We are working with a 40 year old commercial contractor that has four divisions and spans the eastern seaboard. They have retained us to find them their first Marketing Manager to oversee both print and social media marketing strategy and campaigns. They have a phenomenal people first company culture and this will offer a strong opportunity for future growth as the company continues to grow as well.
What You'll Do
Serve as the primary point person for all marketing and social media campaigns, posts, feeds, reels, traffic, etc.
Increase engagement and requests for work through social media, event planning, and other approved short-term and long-term marketing strategies
Schedule meetings, events, and appointments as needed with employees and customers to maintain growth
Provide monthly reports indicating which campaigns are generating targeted ROI
Develop, monitor, and improve content for all social media platforms utilized by the company
Create an annual PR plan and coordinate with employees, customers, local, and national media publications
Plan and manage marketing events and conduct outreach to customers at outside locations
Create frequent and targeted email campaigns, social media posts, postal mailings, and other marketing campaigns
Update the current marketing resources including brochures, postcards, flyers, folders, and print media ads
Update customer lists in Constant Contact - and other platforms if applicable - on a monthly basis
What You'll Need
Must be legal to work in the United States
Must have excellent interpersonal skills, an upbeat, cheerful attitude, and a passion for highlighting the industry
Excellent written communication skills, including composition, spelling, and legible penmanship
Excellent social media skills with the ability to create a content strategy, create engaging content, and delegate appropriate content creation
Have experience managing a corporate social media account (not just a personal account)
Familiar with Adobe, In Design and other design software
Understand the basis of LinkedIn, Google, and other platform analytics to report on success of marketing
Proficiency in MS Office (MS Word, Excel, Outlook, and Teams in particular)
Hands-on experience with the operation of office machines (e.g. fax machines, copiers, and printers)
Familiarity with email marketing tools, such as Constant Contact
Excellent time management skills, organizational skills, and ability to multi-task and prioritize work
A creative mind with an ability to suggest improvements as a big picture and strategic thinker
Ability to work well with a variety of personalities
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