Marketing Manager

4 weeks ago


Alexandria, United States The Bridger Group Full time

Who They Are We are working with a 40 year old commercial contractor that has four divisions and spans the eastern seaboard. They have retained us to find them their first Marketing Manager to oversee both print and social media marketing strategy and campaigns. They have a phenomenal people first company culture and this will offer a strong opportunity for future growth as the company continues to grow as well.

What You'll Do

Serve as the primary point person for all marketing and social media campaigns, posts, feeds, reels, traffic, etc.

Increase engagement and requests for work through social media, event planning, and other approved short-term and long-term marketing strategies

Schedule meetings, events, and appointments as needed with employees and customers to maintain growth

Provide monthly reports indicating which campaigns are generating targeted ROI

Develop, monitor, and improve content for all social media platforms utilized by the company

Create an annual PR plan and coordinate with employees, customers, local, and national media publications

Plan and manage marketing events and conduct outreach to customers at outside locations

Create frequent and targeted email campaigns, social media posts, postal mailings, and other marketing campaigns

Update the current marketing resources including brochures, postcards, flyers, folders, and print media ads

Update customer lists in Constant Contact - and other platforms if applicable - on a monthly basis

What You'll Need

Must be legal to work in the United States

Must have excellent interpersonal skills, an upbeat, cheerful attitude, and a passion for highlighting the industry

Excellent written communication skills, including composition, spelling, and legible penmanship

Excellent social media skills with the ability to create a content strategy, create engaging content, and delegate appropriate content creation

Have experience managing a corporate social media account (not just a personal account)

Familiar with Adobe, In Design and other design software

Understand the basis of LinkedIn, Google, and other platform analytics to report on success of marketing

Proficiency in MS Office (MS Word, Excel, Outlook, and Teams in particular)

Hands-on experience with the operation of office machines (e.g. fax machines, copiers, and printers)

Familiarity with email marketing tools, such as Constant Contact

Excellent time management skills, organizational skills, and ability to multi-task and prioritize work

A creative mind with an ability to suggest improvements as a big picture and strategic thinker

Ability to work well with a variety of personalities

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