Senior Director Retail Marketing
2 weeks ago
Job.com Search combines expert recruitment teams with smart tech and a candidate-driven platform to expedite the hiring process.
As a
Retail Marketing Senior Director , you will be responsible for leading the retail marketing and events functions.
You will work closely with other marketing functions, merchandising, store operations and other company leaders to drive the business and brand efforts. You will oversee/manage the retail marketing and events teams, bringing to life retail marketing strategies, programs, activations and initiatives for the company.
You will be part of a team of marketing professionals that works cross functionally with teams in Ecomm, store ops, visual merchandising, social media and other departments to drive brand awareness, store foot traffic, customer engagement, and revenue growth. This role will also work on special projects as designated by the Chief Marketing Officer.
RESPONSIBILITIES:
Retail Marketing Strategy, Planning, Development and Execution:
Oversee and ensure consistent and strong retail marketing initiatives and executions, including brand campaigns, key commercial/sports moments, promotional campaigns and more to bring, engage and retain customers, ensuring a seamless and positive customer experiences.
Events Strategy, Planning and Execution:
Oversee and ensure events and street team activations efforts and initiatives.
Team Leadership and People Management:
Lead and manage teams in retail marketing and events functions, ensuring they have necessary resources, training and guidance to execute their roles effectively. It also includes the relationship and management of agencies and production partners.
Budget Management
: Create and manage the retail marketing and events budget, ensuring optimal allocation of resources and cost-effective activities to maximize ROI.
Data Analysis and Reporting:
Leverage data analytics tools and methodologies to assess the effectiveness of efforts/initiatives and strategies. Provide detailed reports to the executive team on metrics and ROI.
Stakeholder Communication:
Serve as the key liaison between the marketing team and other departments, ensuring that retail marketing strategies align with sales, merchandising, and overall marketing objectives.
SALARY RANGE:
$150,000 to $170,000/yr
In order to be considered for the position, please click the apply button and submit your resume. We look forward to hearing from you.
Job.com Search is an equal opportunity employer.
Senior Director Retail Marketing - Los Angeles, CA
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